Nestlé has pledged that its KitKat brand will become carbon neural by 2025.
To achieve this, the brand aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of the plan.
Most emissions occur when producing KitKat’s ingredients like cocoa and milk. The brand will reduce these emissions as much as possible through initiatives like restoring forests and supporting a transition to regenerative agriculture.
For any emissions that cannot be eliminated, the brand will invest in high quality offsetting based on natural climate solutions.
KitKat is working with The Carbon Trust, a global climate change and sustainability consultancy, to measure the brand’s current carbon footprint and will complete this process later in 2021.
The brand is also working to improve the environmental footprint of its factories. It has already reduced the energy required to produce KitKat by more than 40% per ton of product since 2000.
Nestlé is already using some renewable electricity at KitKat manufacturing sites, such as power drawn from solar plants in the Middle East and Brazil.
The company will continue to find new ways to end dependency on fossil fuels and use 100% renewable electricity for all KitKat factories before the end of 2025.
Moreover, Nestle is focusing on forest conservation and restoration, which will help achieve its KitKat pledge.