Lotus Bakeries and US bakery giant, Cinnabon, have announced an exciting new partnership, in what will be the company’s first brand collaboration in the UK. The pair have joined forces to create three indulgent treats which are hitting 28 Cinnabon counters across the UK from September 9th.
With three mouth-watering bons to choose from, the iconic caramelised flavour of Lotus Biscoff perfectly pairs with Cinnabon’s aromatic freshly baked dough to create the most decadent of flavour combinations.
Lotus Biscoff Bon
A delicious Cinnabon roll, topped with frosting and fused together with Lotus Biscoﬀ topping sauce, Lotus Biscoff crumbs, and a Lotus Biscoff biscuit.
Lotus Biscoff MiniBon
The world-famous cinnamon roll, just slightly smaller. The MiniBon, topped with frosting and fused together with Lotus Biscoﬀ topping sauce and Lotus Biscoff crumbs.
Lotus Biscoff BonBites x 4
Adorably bite-sized Bons, drizzled with Lotus Biscoff topping sauce and finished with Lotus Biscoff crumbs.
Frances Booth, UK category marketing manager at Lotus Bakeries is delighted to be partnering with Cinnabon UK’s master franchisee, EG Group: “We love nothing more than working with new partners to bring our customers exciting new creations that provide a whole new Lotus Biscoff taste experience out of home. We know that combining the on-trend and much-loved flavour of Lotus Biscoff with Cinnabon’s iconic cinnamon roll recipe is a winning combination and we can’t for our customers to taste this delicious collaboration!”