Nestlé has inaugurated its first plant-based production site in Asia as it launches its plant-based Harvest Gourmet brand in China.
The range includes burgers, sausages, nuggets and mince, as well as plant-based alternatives to favourites such as kung pao chicken, braised meatballs, pork belly, and spicy wok.
Products will be available in retail and for out of home, meeting growing demand from Chinese consumers for tasty, nutritious and sustainable plant-based options.
Located in Tianjin, the new production facility is already fully operational and will provide a wide range of plant-based food under the Harvest Gourmet brand.
“Nestlé wants to make plant-based food part of everyone’s everyday life, which is why we’re excited to offer our delicious and nutritious products in China,” said Rashid Qureshi, CEO of Nestlé Greater China Region.
“We see China leading the trend towards a new generation of plant-based food in Asia, as people look for options that are good for them and good for the planet.”