Thursday, October 22, 2020

Partnerships see JUST scale-up to meet demand for plant-based egg product

JUST is scaling up the manufacture and distribution of its plant-based JUST Egg product via several new partnerships across Europe, East Asia and North and Latin America.

The San Fran company said the partnerships provide it with “millions of additional points of potential distribution” and production facilities on multiple continents as it looks to scale up to meet increasing demand for its top-selling product.

JUST Egg is made from mung beans which contain a protein that scrambles like egg, making it an ideal replacement for chicken eggs for making scrambles and omelettes.

In its native America, JUST has sold the equivalent of thirty million eggs since the product launched in late 2017. The company is now massively scaling up as demand increases for the vegan egg replacement.

To accomplish this, the company has partnered with South Korean food company, SPC Saplip; one of Southeast Asia’s largest food companies, Betagro Group; the world’s largest bakery company, Grupo Bimbo; one of Latin America’s largest edible oil and fat producers, Alianza Team; and the local delivery platform, Delivery Hero.

This infrastructure builds on a previously announced manufacturing and distribution partnership with Eurovo Group, a leading European egg producer with large-scale operations in multiple countries; and a sales and distribution deal with Germany’s largest poultry producer, PHW Group.

Additionally, JUST has added Jacob R. Robbins, CEO of Emeterra, to its Board. Robbins formerly served as Managing Director of the largest single area of Coca-Cola’s global supply chain, spanning over 120 active countries.

The company also added Dana Hollinger, an accomplished insurance industry executive and attorney, as a Board Observer and advisor.

“Our ability to scale to meet the demand is our main focus in 2020. It’s humbling to see some of the world’s most influential food companies join us to meet the challenge,” said Josh Tetrick, co-founder and CEO of JUST.

“We’ve come to have an enormous amount of respect for their approach to innovation and commitment to building a stronger, healthier food system.

“Their partnership, along with having Jacob and Dana join us, is our now-public recipe to take another big step toward living out the mission of our company.”

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