Wednesday, November 29, 2023

Paulig acquires Spanish company to accelerate growth in Tex Mex and snacking categories

Paulig, the international, family-owned food and beverage company, has acquired Spanish-based company Liven to drive growth in its Tex Mex and snacking business in Europe.

Liven’s portfolio of snacks and Tex Mex products is one of the broadest in Europe, generating EUR 63 million in revenue to the company in 2021. Liven has approximately 290 employees based in Spain.

This acquisition combines Paulig’s Tex Mex and flavouring expertise with Liven’s snacks manufacturing and innovation capabilities. Through complementary product portfolios, both companies can strengthen their position in the growing Tex Mex and snacking categories in Western Europe.

Liven’s broad product portfolio contains specialty snacks made of corn, vegetables, grains and pulses as well as gluten-free and organic products.

Rolf Ladau, CEO of Paulig, said: “The acquisition of Liven is an important step in the execution of our growth strategy and ambition to become one of the fastest-growing and profitable food and beverage companies in Europe and a sustainable frontrunner in the industry. Liven’s agile innovation and production capabilities strengthen Paulig’s position as the leading European Tex Mex company, and also complement our offering with new types of snacks. We warmly welcome Liven to the Paulig family.”

Salvador Montagut, CEO of Liven, said: “My goal as the CEO has been to secure a sustainable future for Liven, its employees, and the Berguedà area, and to seek international growth in a way that matches our values of caring for people and the planet. I am very pleased that Liven becomes part of Paulig. We share the same values and sustainability ambitions, and together we can strengthen our R&D capabilities to create a Snacking Centre of Excellence for Paulig and expand to new geographies and categories.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.