Robinsons Brewery, one of the North West’s leading independent brewers and pub operators, has reported annual results confirming its highest beer production in 15 years, dating from the year to 31 December 2014. This increase is driven largely by its Iron Maiden branded Trooper Beer, and Dizzy Blonde, which have both continued to deliver double digit growth.
Currently, Robinsons are rebuilding their brew house, a new visitor centre and implementing a companywide corporate rebrand bolstering its long-term tradition of turning their profits back into the business. These current developments are coupled with a multi-million pound investment programme, which will see almost two thirds of Robinson’s 300 strong pub estate refurbished, alongside development of their new managed house business over the next 5 years. Due to such significant and increased investment into all areas of the business, and despite an increase in sales, Robison’s annual operating profit for 2014 has reduced from £1.3m to £1m.
Despite the reduction in profit, Robinsons’ are investing in the future, optimistic that the sixth generation are facilitating new initiatives which strengthen the brand and provide adequate time and facilities to make their pubs and beers some of the best in the industry. Oliver Robinson, Managing Director (Beer Division), comments: “As I’m sure people have noticed, from initiatives such as Trooper beer with Iron Maiden, our new ale Wizard, and some of the most unique refurbishments in our history, we are evolving. Our brew house investment in 2012 continues to give us greater production flexibility and this is being used to good effect in the development of an increasingly adventurous set of seasonal ales and our series of smaller batch bespoke beers; created in collaboration with our licensees. We are now in a great position to participate in the growing craft market whether that be in cask or keg.”