UK sausage maker, Heck, is diversifying into other areas of the sausage and burger market in response to changes in global pork prices and production.
The firm said that pork prices had skyrocketed due to swine flu in China, which had made a shortage of British pork prices a reality – a position they don’t expect to change for two years.
For the first time, the Yorkshire-based business has developed a pure plant-based frozen vegan range for health food retailer Holland & Barrett.
The company has invested £600,000 in new equipment to produce the range at its dedicated vegan facility in Leeming Bar.
In addition to Holland and Barrett in the UK, HECK! vegan is now in over 100 stores in Australia. The firm has also begun discussion with companies in Canada, US and Far East.
“All the big brands such as Beyond Meat and Quorn are cashing in on the vegan market and yet it’s all lab meat, made by men in white coats and test tubes, not people who really love food,” said company co-founder Jamie Keeble.
“Quite often vegan food is also full of fat, salt or allergens such as soya, particularly those marketed at children and families.
“Our plant-based range is made by real people and real plants, at our dedicated factory, and what’s more, we have spent a huge amount of time and testing to make sure it tastes amazing.
“We are very much the David to the Goliath up against the vegan big boys. So much venture capital has gone into the “Silicon Valley” meats, but people are voting with their forks and retailers all over the world can see we are offering a much better proposition.
“I can really see our plant-based vegan being the majority of our business in five years.”