Thursday, December 3, 2020

Sol beer now brewed exclusively with solar energy

Sol beer is being exclusively brewed using solar energy as Heineken UK moves closed towards its sustainability production goal.

The brewer, who is aiming to reach 70% renewable energy in production by 2030, has installed 4,000 solar panels at its brewery in Tadcaster, Yorkshire and 9,212 solar panels at its brewery in Zoeterwoude in the Netherlands.

The brand’s new tagline, ‘Brewed with Solar Energy’, now features on the back of every Sol bottle and complements its new design – dialling up the iconic sun symbol and bright brand colours – increasing its appeal amongst consumers, potential rate of sale and revenue opportunities in the on-trade.

Sol has already more than doubled its volume this year, so ensure your offering meets consumer demand.

“At Heineken UK, we’ve challenged ourselves to innovate sustainably and, as a result, we’re proud to share that the Sol brand is now brewed by solar energy. As its name suggests, Sol is all about the sun and our new tagline, ‘Brewed with Solar Energy’, reinforces our authentic, longstanding connection to it, alongside our goal of becoming more carbon neutral,” said Matt Saltzstein, Premium Beer Unit Brand Director at Heineken UK.

“We know four in every five consumers want to make a difference in saving the planet for future generations, and Sol is proud to play its part.”

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