Sunday, September 20, 2020

Boom in sales of alcohol-free spirits as brits go nolo

Following the craft beer and gin booms of recent years, the British drinks sector is enjoying a new market darling with sales of alcohol-free spirits up 30% year-on-year, research from distillers Bax Botanics reveal.

Consumers have spent £5.4million on 171,000 litres of alcohol-free spirits so far this year in supermarkets, according to the latest data from Nielsen.

Sales of alcohol-free spirits hit £37million in 2019, up 506% since 2014, with revenues growing £11million a year and expected to hit £74million by 2024.

The number of producers has grown from none in 2014 to an estimated 70 in 2019 and could grow to 140 by 2024.

Sales of the ‘No-to-low’ category that includes zero and low-alcohol beers, wines and spirits are worth £188million, up 23% year on year. The growth comes as younger generations drink less alcohol and older people increasingly moderate their consumption.

Much of the growth in the alcohol-free spirit market has come from smaller, artisan distillers who use traditional techniques and sustainable methods.

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