Thursday, October 29, 2020

BSDA welcomes its newly-elected President

Peter Harding, Chief Operating Officer of Lucozade Ribena Suntory is the new President of the British Soft Drinks Association. Following his role as Vice-President Peter was elected at the April 2015 AGM by his contemporaries in the soft drinks industry.

Peter joined GlaxoSmithKline in 1998 as VP, Marketing for Nutritional Healthcare where – among other achievements – he laid the foundations for doubling the size of Lucozade in the UK. In 2003 he moved to Dublin as General Manager of Consumer Healthcare Ireland and also chaired the Ireland Nutritional Health Foundation. In 2010 he became General Manager of GSK’s Consumer and Nutritional Healthcare business in the UK and Ireland and oversaw the successful transition of the Lucozade and Ribena brands to new owners Suntory on 2013.

Speaking at the AGM Peter Harding, says: “I am delighted to take up my new role as President and be able to build on the excellent work of the BSDA delivered under my predecessor Dave Wallwork. The soft drinks industry plays a crucial part in the lives of our consumers and the nation’s economy and that role comes with responsibility. “

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