Sunday, March 3, 2024

Business behind IRN-BRU, Rubicon and Funkin acquires functional drinks company

A.G. BARR, which produces and markets some of the UK’s best known drinks brands including IRN-BRU, Rubicon and Funkin, has acquired Boost, an established branded drinks business, for an initial consideration of £20 million.

The business is being acquired from Boost founder Simon Gray and his wife Alison. The management team, led by Simon Gray, will continue to lead the business, operating within the A.G. BARR group as a standalone business unit.

On top of the initial consideration of £20 million, the deal involves an additional consideration of up to £12 million, dependent on future revenue and profitability performance of the Boost business over a two year period from completion.

The Boost brand, founded in 2001, primarily operates in the high growth functional beverage category spanning energy, sport and protein, with a strong market position in the UK independent retail channel.

For the year ended 31 December 2021, Boost’s unaudited statutory revenue and profit before tax were £42.1 million and £1.9 million respectively with gross assets of £12.5 million.

Roger White, Chief Executive Officer, A.G. BARR, said: “Today’s announcement is further evidence of our strategy to continue to grow the business through targeted acquisitions, with a particular focus on developing within high growth and functional categories.

“Boost is one of the UK’s most recognisable functional drinks brands, and we are delighted to welcome the team into the A.G. BARR Group. The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel.

“With A.G. BARR’s proven track record of acquiring and developing attractive brands such as Rubicon and Funkin, I look forward to working with Simon and the team to ensure Boost continues to grow and develop under our ownership.”

Simon Gray, founder and Chief Executive Officer, Boost Drinks, said: “I’m hugely excited to embark on the next phase of Boost’s growth with A.G. BARR. Over the past 20 years Boost has proven its popularity with consumers who want great tasting, high performing functional drinks that offer great value for money and I am sure that as part of the A.G. BARR Group we will maintain our strong growth trajectory.”

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