Thursday, August 13, 2020

Cathedral City partners with TerraCycle for recycling scheme

Cathedral City has partnered with recycling experts TerraCycle® to launch the industry’s first recycling scheme for flexible film cheese packaging, to be rolled out for the entire cheese category. The programme will encourage people to collect flexible film cheese packaging and drop it off at one of the scheme’s public access drop off points across the UK.

This partnership is the latest step in Cathedral City’s mission to create a more sustainable future, with the ambition of launching 100% recyclable packaging by 2022.

Don’t Bin it, Recycle it with TerraCycle®

The Cheese Packaging Recycling Programme is a new, nationwide recycling scheme designed to collect packaging and transform it into useful items, giving your rubbish a second life. As part of this initiative, people will be able to recycle all types of cheese film packaging, not just Cathedral City’s. How the scheme works:

1. Consumers wanting to recycle their plastic can search for their nearest public access drop-off point on www.cathedralcity.co.uk

2. Consumers drop off their recyclable packaging at their local collection point site

3. The plastic from the collection points around the country is sent free of charge to TerraCycle® by the location administrator before being sorted, aggregated and sent for processing

4. The collected plastic is shredded, washed and converted into pellets or flakes

5. This new, reusable raw material can then be transformed into durable products such as outdoor furniture or waste bins

6. If there is no public drop-off point nearby, people can sign up to open a public collection point themselves and allow their whole community to collect the flexible film cheese packaging

Leading the way

Cheese film packaging is notoriously difficult to recycle due to the fact that it is made up of a number of different layers. These layers help to ensure that the cheese doesn’t become contaminated before opening, has a good best before date and stays fresher for longer, which also helps to reduce food waste.

To tackle this issue, the Cathedral City research and development team is working on developing new packaging solutions which could be recycled in standard household recycling collections in the future, while providing the same quality, protection and safety as existing film. The ambition is to make all Cathedral City packaging 100% recyclable by 2022.

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