Sunday, November 28, 2021

CLIP add a little sauce to foodservice branding project

CLIP have completed an exciting new design and branding project which brings something new and innovative to the foodservice industry.

Their team of experts recently revealed their latest packaging project for Piquant, a manufacturer of sauces and marinades.

Piquant have produced a wide variety of sauces, marinades, dressings and mayonnaise for over 20 years and recently commissioned CLIP to create a new logo and packaging design to improve their brand image. CLIP have over 15 years of branding experience and they have developed a three stage creative process which ensures the best possible solution. The project showcased CLIP’s knowledge of the food industry and highlighted their ability to approach any project with an original idea while following strict client guidelines.

Mike Hooker Sales Director at Piquant says: “The team at CLIP have done a fantastic job fulfilling our design requirements and ensuring that the heritage of the brand was kept in the form of the green oval and distinctive ‘P’ within the logo. We are experts in the production of sauce and marinades and we wanted our brand to reflect our knowledge of this industry. We have received some fantastic feedback from existing customers and new clients on our distinctive label design.”

Due to the nature of the product CLIP wanted to ensure that the client could print bespoke labels in-house as and when they needed them. A set of template labels were designed to work with Piquant’s internal printing set up allowing flexibility and improved turnaround time. This branding project will be followed up with new marketing literature to help the sales team, a new website and a dynamic PR campaign.

Anish Mistry Creative Director at CLIP explains: “Many foodservice companies are busy with customer relations and production challenges and they tend to ignore how their brand might appear to customers. At CLIP, we believe that manufacturers should be taking advantage of having a distinctive visual brand combined with good packaging. This blend instantly sets them apart from their competition who might look a little dated.

“Piquant’s new brand has refreshed their image whilst still reflecting their core business values and will undoubtedly generate sales and customers loyal to the brand as well their products.”

CLIP’s in-house departments include branding, design, PR, social media and marketing. CLIP specialise in brand image performance and influence. Working with national and international clients and helping them to generate brand awareness and sales in the UK and Europe.

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