Coca-Cola Great Britain has launched an accelerator programme designed to help cafes, pubs and restaurants recover from the COVID-19 pandemic.
A handful of entrepreneurs from across the UK will get exclusive access to senior experts at Coca-Cola GB, Coca-Cola European Partners, Costa Coffee and innocent, to gain a rare look under the bonnet of these brands and discuss how their own business can respond to the challenge presented by three national lockdowns.
They will have dedicated 1-1 consultations with pioneering behavioural scientists Influence at Work – authors of the world’s bestselling suite of books on the psychology of ethical influence and how it can be applied to help businesses build stronger relationships and engagement with their customers.
Jon Woods, General Manager, Coca-Cola Great Britain said: “The past year has been the toughest in memory for hospitality businesses and we know it’s our smallest customers who have the biggest challenge ahead.
“That’s why our senior leaders have committed their time and expertise to helping these businesses get back on their feet.
“Through this programme we will help some of our valued high street partners survive and thrive in the post-COVID era.”
With further businesses offered access to exclusive content, video tutorials and insights from the programme, the launch of the business accelerator is the latest in a series of initiatives launched by Coca-Cola to support its smaller customers in the hospitality sector over the past year.