A popular chain of traditional bakeries has scooped a £2,000 prize as part of nationwide campaign the Big Break, organised by Bacs Payment Schemes Limited, the company behind Direct Debit in the UK.
The campaign, which is now in its fourth year, saw participating organisations encourage businesses to pay for services by Direct Debit and receive automatic entry into a prize draw to win the cash windfall.
Cooplands Bakery, which boasts over 100 shops in the Yorkshire, Durham, Lincolnshire and Teesside areas, scooped the £2,000 prize after their popular Bradford outlet was drawn at random for paying their business rates by Direct Debit with Bradford Council. The chain of bakeries is the third largest in the UK and employs over 1,000 people.
As part of the campaign, participating billers also agreed to make a charitable donation for every new Direct Debit set up during the Big Break, which ran between February and June 2014, helping give a boost to a range of good causes.
Alan Jaques from Cooplands Bakery says: “We were completely surprised by our £2,000 win. Paying our regular bills by Direct Debit is something we do routinely as its easy and is one less thing to have to do manually.
“We are going to use this windfall to invest in new product development initiatives aligned with our current strategy of broadening our healthy eating range of sandwiches.”
Bacs’ Dawneth Perry, says: “Yet again in 2014 our Big Break campaign has proved to be a huge success and I’d like to congratulate Cooplands Bakery on their win. This year not only saw businesses opting for the ease of paying by Direct Debit but, thanks to the generosity of participating organisations, the campaign helped raise vital funds for a range of good causes.”