Monday, May 10, 2021

Danone boosts plant-based portfolio with Earth Island acquisition

Danone is bolstering its portfolio of plant-based brands with the acquisition of Earth Island, the US company behind the egg-free mayonnaise brand, Vegenaise.

Founded in 1988, Earth Island also produces plant-based salad dressings and VeganEg® within its Follow Your Heart portfolio.

As part of the Danone family, Earth Island will be able to accelerate the growth of the brand nationally and internationally alongside some of Danone’s best-known plant-based brands, including Alpro, Silk and So Delicious Dairy Free.

This partnership will enable Danone to enhance and expand its plant-based offerings to provide consumers with plant-based alternatives for even more occasions throughout their day, while also contributing to its goal of increasing plant-based sales worldwide from more than €2 billion in 2020 to €5 billion by 2025.

Shane Grant, EVP and CEO of Danone North America, said: “We are delighted to welcome Follow Your Heart’s team to our amazing team at Danone. Follow Your Heart family shares our commitment to producing high-quality products that delight consumers while contributing to the wellbeing of People and Planet.

“Consumers are increasingly eating flexitarian diets, and we look forward to working with the Follow Your Heart team to offer our consumers even more choices.

“This partnership will build on our success in plant-based beverages, yogurt alternatives and creamers, further accelerating the growth of our North American plant-based business.”

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