Sunday, May 31, 2020

Dawn Farms strengthens European presence with Haas acquisition

Dawn Farms, Europe’s largest specialist cooked meats ingredients business, is continuing to strengthen its presence on the continent with the acquisition of Haas.

Established in 1994, Haas is a German-based mid-sized cooked and fermented protein supplier with focus so far on the pizza sector.

Achim Haas, the founder and Managing Director of Haas, together with Chief Operating Officer, Patrick Treitz, will remain with the company following the acquisition.

“We have been servicing customers in the European market for 25 years and this is a really important step to establish a manufacturing presence on the ground from which we can continue to grow our business,” said Larry Murrin, Chief Executive of Dawn Farms.

“The Haas family has built a high-quality business over the past 25 years which has an excellent fit with Dawn Farms.

“Their manufacturing process and products are complementary to ours and we see opportunities to broaden this over time through investment in Nonnweiler-Otzenhausen.

“The combination will enhance both businesses, creating further opportunities to add value for our customers.

“We already have a strong business and market position in the United Kingdom and notwithstanding the uncertainty relating to Brexit, the market for our customers’ products will remain robust over the coming years.

“Our ongoing strategy to expand and grow in Europe has always been based on identifying clear market opportunities across our existing customer base and on the potential for new customer engagement. Haas is an ideal business to further enable the execution of this strategy.”

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