Sunday, February 5, 2023

Demand for online sales leads to e-commerce investment for iconic Yorkshire brand, Wensleydale Creamery

The Wensleydale Creamery, based at Hawes in Wensleydale, in the heart of the Yorkshire Dales National Park, is investing in its e-commerce operation to optimise its business for increased direct-to-consumer demand.

The new e-commerce operation will see the brand launch a new website with plans to expand the operations team to facilitate the projected increased demand from UK consumers.

The new website, which showcases the Creamery’s rich cheesemaking heritage and provenance, aims to enhance and streamline the customer experience of buying online, direct from the artisan cheesemaker.

The investment follows recent increased online sales, which accelerated during the pandemic. Capitalising on the online food-buying trend, the Creamery is perfectly positioned to deliver direct to the increased number of consumers searching online for authentic food and all year-round gifting options.

The Creamery already sells directly to many loyal fans through its Online Deli, with freshly cut handcrafted cheese and a range of locally sourced artisan accompaniments, deli boxes and luxury hampers and gifts. The business has generated a 145% sales increase vs pre-pandemic levels and has further ambitious targets for the forthcoming year.

Sandra Bell, Marketing Manager at the Wensleydale Creamery, commented: “We’d identified the direct-to-consumer route as an opportunity for our business, and with the notable rise in online food sales activity over the past two years, we’ve been able to test our model to support our investment and growth plans. We’re now in a great position to expand our e-commerce offering and services and provide an enhanced online consumer experience to cater to the increasing customer demand.

“Our new website will make the shopping experience even smoother, allowing us to showcase our handcrafted cheese and artisan produce, and develop new ranges, not only for key calendar occasions but also all-year-round gifting for cheese lovers across the UK.”

To find out more, please visit:

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.