Tuesday, January 19, 2021

Diageo launches $100m recovery fund for pubs & bars

British beverage maker, Diageo, has launched a new $100 million recovery fund to support pubs and bar post-pandemic.

The ‘Raising the Bar’ programme will run for two years and will be available for hospitality sector to access from July.

It will see the Guinness maker provide $100 million to support the recovery of major hospitality centres, including: New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond.

This programme includes the $20 million Community Fund which the company announced for the US earlier this month.

Diageo designed the programme following a global survey of bar owners to identify what they need to reopen after lockdown. Their top priorities include hygiene measures, digital support and practical equipment to transform how their outlets will work.

The programme will provide targeted support to help pay for the physical equipment needed for outlets to re-open.

For example, in the UK, Diageo will provide initial funding for: ‘hygiene kits’ with high-quality permanent sanitiser dispense units, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help to pubs and bars to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.

“Pubs and bars sit at the heart of every community. We have launched “Raising the Bar” as so many outlets have been impacted by this crisis and badly need help to open their doors again,” said Ivan Menezes, Chief Executive of Diageo.

‘We are calling on governments around the world to provide long-term recovery packages to help the hospitality sector.

“These businesses play an essential role in bringing people together to socialise and celebrate – something that we have all missed so much during this terrible crisis – and sustain hundreds of millions of jobs, which provide a first foot on the employment ladder for young people.”

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