Saturday, June 12, 2021

KFC & Beyond Meat roll out plant-based fried chicken to Southern California

Last year, KFC teamed up with Beyond Meat to trial plant-based fried chicken in the US. Now, the two companies are continuing their partnership with the roll-out of Beyond Fried Chicken to Southern California.

From this week, the plant-based fried chicken product will be available in more than 50 select KFC restaurants in the Los Angeles, Orange County and San Diego areas across Southern California – where Beyond Meat’s headquarters is based.

KFC and Beyond Meat worked together to develop a plant-based fried chicken that would appeal to both companies’ consumers. Boasting a texture that looks and pulls apart like chicken breast, the product is flavoured with KFC’s iconic spice blend.

Beyond Fried Chicken debuted in August of 2019, making KFC the first national QSR to introduce plant-based fried chicken in the US in partnership with Beyond Meat.

The menu item was first available in a one-day consumer test in Atlanta and sold out in less than five hours.

Following additional product development, KFC launched an expanded market test of Beyond Fried Chicken in February in the Nashville and Charlotte markets, which received an overwhelmingly positive consumer response.

“I’ve said it before: despite many imitations, the flavour of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, Chief Marketing Officer of KFC US.

“We know the east coast loved it, so we thought we’d give those on the west coast a chance to tell us what they think in an exclusive sneak peek.

Southern California is home to Beyond Meat’s headquarters, and there is a lot of excitement in the area for increased plant-based options, making it a perfect fit for an exclusive sneak peek of Beyond Fried Chicken.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news