In brief: KIND swoops for Creative Snacks in inaugural acquisition

KIND swoops for Creative Snacks in inaugural acquisition
Courtesy of Creative Snacks Co.

KIND Healthy Snacks (KIND) has made its first acquisition after swooping for Creative Snacks Co., a North Carolina-based better-for-you snack manufacturer, for an undisclosed amount.

Creative Snack’s portfolio comprised premium ingredients and includes almond and coconut nut clusters, trail mixes, granolas, and pretzels.

According to KIND, the deal will allow both companies to offer healthy snacks across more market categories.

With this acquisition, KIND is poised to expand its share of the healthy snacking market through a now broadened product portfolio and multi-brand approach.