Kroger standardises labels of own brand range to reduce food waste

Kroger standardises labels of own brand range to reduce food waste

Kroger has revealed plans to standardise the date labels for its own brand food products in a bid to reduce household food waste.

The retailer said that the new labels for its Our Brands products will provide “simpler, easier-to-understanding product quality and safety information”.

By providing consumers with simpler, easier-to-understand labelling information, Kroger said there will be less household food waste.

“Standardised date labelling is one of the most cost-effective solutions to reduce food waste and provide more resources to food banks across the country,” said Chris Cochran, Executive Director of non-profit ReFED.

“We applaud Kroger’s continued leadership on food waste reduction through its Zero Hunger | Zero Waste plan, and ReFED is proud to partner with America’s largest grocer to help the retailer achieve its bold, commendable goal by 2025.”

Kroger will complete the Our Brands date label transition in 2020.