Thursday, October 28, 2021

Laird Superfood bolsters distribution with Picky Bars acquisition

Laird Superfood has acquired Picky Bars, an energy bar, oatmeal and granola maker, in a move that significantly expands its distribution across the US.

Founded by professional athletes Lauren Fleshman, Stephanie Bruce, and Jesse Thomas in 2010, Oregan-based Picky Bars creates nutritious real food products with favourites including Ah, Fudge Nuts! and Blueberry Boomdizzle energy bars, PB&J All Day Performance Granola, and How ‘Bout Dem Apples Performance Oatmeal.

“By integrating with the Laird Superfood team we will accelerate our company goals, bring additional employment and living wages to our community, increase our distribution, and provide us with better access to responsible ingredient sourcing,” said Jesse Thomas, CEO and co-founder of Picky Bars.

“Laird, Gabby, and Paul – Laird Superfood Co-Founders – are purpose-driven, hard-working people who share the same values as we do at Picky Bars. I know that together we will have a lasting, positive impact on the food industry and beyond.”

With its acquisition, Picky Bars will become part of the Laird Superfood omnichannel platform, expanding Picky Bars distribution nationwide.

With Picky Bars joining the Laird Superfood family, both brands are empowered to grow and expand in ways that were previously unattainable. Each company brings an impressive track record to the partnership.

Laird Superfood has paved a successful path in the retail landscape with a large distribution network and powerful e-commerce business, while Picky Bars has established an industry leading subscription program, the Picky Club.

Together, these two brands will continue to bring great tasting, accessible, and innovative better-for-you nutrition options to current and new consumers.

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