Sunday, May 31, 2020

Lidl invests £15bn in British food, farming & production

German discounter, Lidl, is making a commitment to post-Brexit Britain with a £15 billion investment in British suppliers of the next five years.

The investment will provide Lidl GB’s suppliers with the support and ability needed to invest in and growth their own business.

The discounter has also pledged to increase sales of British sourced fresh meat, poultry and fresh produce by over 10% across the next 12 months.

As part of it this commitment to suppliers, Lidl will offer longer-term contracts that will provide certainty and allow supplies to invest for the future. It also includes a young farmers programme designed to support new talent in the farming industry.

“Our business is only ever as good as our suppliers’, so our investments and commitments are key to ensuring that they can invest and expand with us,” said Ryan McDonnell, Chief Commercial Officer at Lidl GB.

“Our long-term partnerships with farmers are all the more important during economic uncertainty, and with 2019 marking our 25th Anniversary, we are more committed than ever to supporting our suppliers here in Britain and offering customers British-sourced products in the future.”

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