Tuesday, June 15, 2021

Manufacturers must prepare for increased nutritive scrutiny, says safety certification specialists

Food manufacturers should prepare for increased scrutiny over nutritive claims according to global food safety certification specialists, Lloyd’s Register, following growing commitments from retailers to move towards selling healthier products.

It follows a growing trend being seen in major UK retailers making commitments to sell healthier food and drinks and taking the lead in supporting the fight to tackle obesity.

With retailers looking to seek healthier options, Lloyd’s Register is warning food manufacturers that they should prepare for added pressure to rethink how they approach nutritive and functional claims in their products.

According to the World Health Organisation, worldwide obesity has nearly tripled since 1975, with more than 38 million children under the age of five overweight or obese in 2019.  The commitments from retailers are not exclusive to the UK, either.

The promotion of healthy lifestyles is a key health and nutrition policy objective for both the Federal Ministry of Health and the Federal Ministry of Food, Agriculture and Consumer Protection in Germany.

Kimberly Carey Coffin, global technical director at Lloyd’s Register, said: “Governments and consumers are becoming increasingly concerned with health and nutrition, due to rising statistics around obesity and diabetes across the world. We can therefore expect to see more retailers commit to selling healthier foods, and manufacturers must be prepared to adapt.

“As part of this, manufacturers will need to meet the challenge to prioritise nutrients and potential health benefits in future product development.

“However, they must be alert and ensure that any nutritive or functional claims, such as lowering cholesterol or boosting immunity, can be substantiated. If processes for evidence-based validation of claims are not in place, brand reputation may be at risk.”

Research from Lloyd’s Register highlighted that food issues impact brand trust, with one in five UK shoppers having changed brands following reports of a food safety incident or product recall.

Ms Coffin added: “Consumers are becoming increasingly savvy about their dietary decisions, selecting foods that deliver health and wellbeing, and it is reasonable to assume that scrutiny will grow in the area of nutritive and functional claims.

“Manufacturers must do all they can to ensure that healthy alternatives are authentic and can be substantiated.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close