Following an initial meeting in January, Open Communications was chosen to provide PR support for Calbee UK, based on its previous results, industry experience and shared values.
PR and marketing communications agency Open Communications has been appointed by Calbee UK – the first European subsidiary of Calbee Inc, the £1.2 billion Japanese savoury snack supplier – to provide the company with PR support to cover trade, consumer, corporate, social media and consumer engagement.
Taking on a project to launch the company’s first brand, Yushoi Snapea rice sticks, Open recommended a strategic brand partnership with Louis Smith MBE – Olympic gymnast and winner of Strictly Come Dancing – to reinforce the better-for-you credentials of the product.
With an ongoing brief, Open will continue to work alongside the growing team of Calbee UK colleagues to share business success and raise the profile of the company and its brands to a mass audience.
Director of Open Communications, Lindsey Davies comments: “We are so pleased to be working alongside a brand that has the same values as we do. It is really important to us that we support likeminded businesses so that we can be in a position to do the very best job possible and deliver excellent results.
“Calbee UK is another great brand to add to our list of clients and we are absolutely committed to working with them to meet with their objective of being one of the most respected snack brands in the UK.”
Calbee UK Marketing Director, David Wilson says: “We were aware of Open Communications and had noticed their results for other clients they work with. The recommendations they have brought to us from day one, focusing on creativity but also objectives, have been exactly what we were looking for.
“We look forward to working with them to meet with our mission and know that we are in capable hands as far as our PR and marketing communications are concerned.”