The gluten free market is ever expanding and has seen the largest growth in the free from sector. Data from Allergy UK suggests up to 25m people suffer from some food allergy or intolerance. Pidy an innovative family owned pastry manufacturer who are market leaders in gluten free pastry have put together their predictions, opinions and statistics on the gluten free industry.
Recent data from Mintel has shown that nearly two in five of those who eat or have previously eaten gluten-free foods (38%) do so because they believe it’s better for their overall health. According to information presented at the Food and Drink’s Innovation Free-From conference the UK gluten-free market is forecast to grow by 46% to £561 million by 2017. Also according to Mintel there is still a need for gluten-free food innovation, especially within categories that typically contain gluten, including bread, pasta, pizza, snacks, and desserts.
Pidy have always been market leaders in the world of pastry and that is definitely the case with their latest range. Robert Whittle UK General Manager explains “The demand for free from products is growing and gluten free products are definitely commanding more shelf space. Over the last year we have received some fantastic feedback on our gluten free range, from customers, chefs and consumers. We have ensured that our innovative recipes allow those opting for gluten free pastries to indulge in the same taste and flavour of our regular pastry. We definitely are leading the way for gluten free pastry and we want to continue pushing the boundaries.”