Wednesday, September 22, 2021

Plant-based player Pulsin acquired in £7.5m deal

Pulsin, a plant-based nutrition company, has been acquired by S-Ventures in a £7.5 million deal.

Pulsin formulates and produces plant-based products under its own brands as well as for third parties from its specialised facilities in Gloucester. It had gross sales of approximately £7.05 million in the twelve months to 30 April 2021 and approximately £1.2 million of net debt as at that date.

The acquisition adds significantly to S-Ventures’ interests in the health and wellness foods marketplace following acquisitions earlier this year of a probiotic chocolate brand, Ohso Chocolate, and a plant-based snacking company, We Love Purely.

The Pulsin team, led by Simon Ashburner, will join the S-Ventures family. Simon will continue as Managing Director of Pulsin and also contribute to S-Ventures more widely as a member of the senior executive team.

S-Ventures’ CEO Scott Livingston commented: “We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space.

“Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy.”

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