‘Posh’ crumpets, tahini and celery juice are among the biggest food and drink trends for the year, according to a comprehensive report from retailer Waitrose.
The seventh annual ‘Waitrose & Partners Food and Drink report 2019-20’ is based on exhaustive new OnePoll consumer research of people across Britain.
Supported by focus group research, alongside insight from its food and shopping experts, and millions of purchases in shops and on Waitrose.com.
As well as offering a myriad of insights into the changing habits, outlooks and beliefs on British shoppers – such as a more mindful approach and a move away from materialism – the report also shed light on food and drink trends that have and will define the 2019-20 period.
The report found that celery juice has become a major food trend on social media, while ‘posh’ crumpets have been found in top restaurants. Searches for tahini on the retailer’s ecommerce site have risen by 700%.
Other food trends identified by the report for the year include noodles, grains, seaweed, eco cleaning products and everything on a skewer.
Another one of the report’s key findings was the prevalence of plant-based products, which have become a mainstay on supermarket shelves and in consumer’s homes. This included an overall rise in attention on animal welfare, indicating that consumers want to buy better meat when they do buy it. According to the report, views to the farming pages on Waitrose’s website were up 37%.