Pret A Manger is considering opening a vegetarian branch following positive customer responses and a rise in sales of its meat free meals.
Pret A Manger might be best known for coffee and sarnies, but CEO Clive Schlee is toying with the idea of opening vegetarian only branches of its food chain. Its menu already contains a variety of vibrant meat free dishes including quinoa and super food salads, which are proving to be an increasingly popular option for meat eaters and vegetarians alike.
Shclee comments: “Sales of our vegetarian sandwiches and salads have grown 12.5 per cent in the last six months – faster than our meaty products – and falafel and halloumi is now our top selling hot wrap.” Shclee has also noticed that the SuperBowl salad has overtaking the chicken, salmon and crayfish variants in popularity. It’s a feat he knows would have been unimaginable even five years ago.
Clive used his blog as a forum to put forward the idea of opening a meat free branch, which would help cater for people with a cruelty free or health conscious diet without alienating its current customer base. Pret has posted a poll on its site and used to social media channels to gauge customer interest.
Clive says: “Customers would like to see more vegetarian options, and we’re hearing a lot of opinions on social media, both from our vegetarian and vegan customers, and from those who are just trying to eat less meat day-to-day.”