Thursday, October 29, 2020

SPAR UK smashes marketing awards with Shop & Win campaign

SPAR has smashed the marketing awards circuit, with three award wins on one night for its mobile marketing campaign Shop & Win.

The hugely successful footfall-driving campaign took Gold in the Mobile category and Silver for the Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants category at the Institute of Promotional Marketing Awards. Meanwhile, at the Loyalty awards, taking place across London, the campaign also took the accolade for Loyalty Programme of the Year – Coupon or Voucher based.

Shop & Win targets younger audiences with a mobile marketing drive offering daily prizes, supported by instant free and money off product mobile vouchers. The initial burst of the campaign in August last year exceeded expectations with 300,000 entries and a basket spend increase of 65%. The Shop & Win free and money off vouchers achieved highs of 85%, making it the highest-ever mobile voucher redemption rates achieved from a retailer-led campaign.

SPAR UK also came out on top at this year’s Grocer Gold, taking the award for Symbol Retailer of the Year at the prestigious event. SPAR took the accolade after a hard-fought battle with other leading symbol groups at a stunning ceremony in London’s Guildhall.

Andy Burt, SPAR UK Senior Marketing Manager, says, “This has been fantastic evening of awards for SPAR and it’s great to see the Shop & Win campaign get the recognition it deserves. We will not be resting on our laurels and are keen to evolve the programme further to ensure we provide a highly compelling offer to the consumer. Shop & Win will return later in the year with new features and additional benefits designed to reward the loyalty of our customers.”

The Shop & Win campaign was managed in collaboration with Blue Chip, the promotional strategy and shopper activation agency.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Last chance for early bird offer for the Future Food-Tech Summit

Food & Drink International is delighted to support the Future Food-Tech Summit on December 2-3. We'll be joining the virtual summit and hope you will join...

Investment for project using insects to turn food waste into animal food

UK Research and Innovation has invested £5.9 million in a new carbon-cutting project that uses insects to transforms waste food into animal food. The funding...

Ash-protein can make lower sugar chocolate equal in taste & texture – research

Researchers from Finnish dairy specialist, Valio, have discovered that '30% less sugar' chocolate made with milk-based protein is equal to regular chocolate in taste...

European Parliament votes against ‘veggie burger ban’

The European Parliament has voted to reflect the ‘veggie burger ban’, which would have restricted plant-based products from using terms typically associated with meat...

New rules & logos protecting British produce revealed

New rules and logos to protect British food and drink, guaranteeing the authenticity of regional and traditional foods for shoppers and protecting British producers...

Eat Just scales Asian presence of vegan egg product with new partnership

Sustainable foods specialist, Eat Just, has partnered with a consortium led by investment management Proterra Asia to meet demand for the plant-based JUST EGG...

Related news

European Parliament votes against ‘veggie burger ban’

The European Parliament has voted to reflect the ‘veggie burger ban’, which would have restricted plant-based products from using terms typically associated with meat...

Freeze dried food expert expands into Italy

Specialist freeze-dried food producer European Freeze Dry is now offering its full range of ingredients direct to customers in Italy. The company’s proposition of freeze...

Tesco to boost meat-free sales by 300% under new sustainability measures

Tesco has committed to increase sales of meat alternatives by 300% as the supermarket works with partner WWF to halve the environmental impact of...

Meatless Farms raises £24m to fund post-lockdown growth

Meatless Farm has raised £24 million to fund growth nationally and overseas post-lockdown. The Leeds-headquartered meat alternative brand aims to “build back better” in the...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.