SPAR has smashed the marketing awards circuit, with three award wins on one night for its mobile marketing campaign Shop & Win.
The hugely successful footfall-driving campaign took Gold in the Mobile category and Silver for the Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants category at the Institute of Promotional Marketing Awards. Meanwhile, at the Loyalty awards, taking place across London, the campaign also took the accolade for Loyalty Programme of the Year – Coupon or Voucher based.
Shop & Win targets younger audiences with a mobile marketing drive offering daily prizes, supported by instant free and money off product mobile vouchers. The initial burst of the campaign in August last year exceeded expectations with 300,000 entries and a basket spend increase of 65%. The Shop & Win free and money off vouchers achieved highs of 85%, making it the highest-ever mobile voucher redemption rates achieved from a retailer-led campaign.
SPAR UK also came out on top at this year’s Grocer Gold, taking the award for Symbol Retailer of the Year at the prestigious event. SPAR took the accolade after a hard-fought battle with other leading symbol groups at a stunning ceremony in London’s Guildhall.
Andy Burt, SPAR UK Senior Marketing Manager, says, “This has been fantastic evening of awards for SPAR and it’s great to see the Shop & Win campaign get the recognition it deserves. We will not be resting on our laurels and are keen to evolve the programme further to ensure we provide a highly compelling offer to the consumer. Shop & Win will return later in the year with new features and additional benefits designed to reward the loyalty of our customers.”
The Shop & Win campaign was managed in collaboration with Blue Chip, the promotional strategy and shopper activation agency.