Saturday, February 4, 2023

Subway launches new European partnership with The Vegetarian Butcher

Last week Subway launched its new Plant-based Teriyaki Steak Sub. The new Plant-based Teriyaki Steak Sub marks the start of a partnership with The Vegetarian Butcher and will be available in Subway stores in the UK & Ireland from 4 January 2023 through 28 February 2023.

The vegan product, which has been designed to mimic Subway’s famous philly-steak, is one of the latest menu innovations from Subway that celebrates the growing popularity among consumers to enjoy plant-based innovations. The Plant-based Teriyaki Steak Sub has been created for vegans and meat lovers to enjoy, meaning no one has to sacrifice on taste, preference, or texture.

The partnership with Vegetarian Butcher is another important step in Subway’s journey to offer its guests great tasting meat alternatives.

Subway and The Vegetarian Butcher, one of the world’s leading plant-based meat brands, have been working together over the last 12+ months on menu innovations. This includes taking some of Subway’s most iconic and popular Sub ingredients and turning them into mouth-watering plant-based alternatives. Working with the culinary team at Subway, The Vegetarian Butcher has applied its expertise in creating their delicious and satisfying plant-based ‘meat’ without compromising on the taste and texture that you get from traditional meat.

Commenting on the new Vegan Menu option, Angelina Gosal, head of marketing UK & Ireland at Subway, said: “Subway is proud to offer a wide range of flavour combinations for guests to enjoy and the latest, limited-edition Plant-based Teriyaki Steak Sub is no exception. Both this new vegan alternative, and the heroic Steak & Cheese meat version are packed with great-tasting ingredients that have been curated to delight tastebuds of vegans, vegetarians and meat lovers alike. Our partnership with The Vegetarian Butcher enables us to provide mouth-watering Subs for a variety of tastes and dietary preferences without compromising on taste or enjoyment.”

Hugo Verkuil, CEO at The Vegetarian Butcher, adds: “At The Vegetarian Butcher, we create products that make it easy to sacrifice nothing: not taste, texture, the environment or nutrition. We are very excited about the cooperation with Subway and the Plant-based Teriyaki Steak Sub. The juicy, beefy Steak slices are the perfect way to show how plant-based and indulgence can go hand in hand.”

Since its start in 2014, Veganuary is a growing movement that motivates consumers to try a vegan lifestyle for a month (and beyond). Veganuary has already inspired and supported over 620,000 people to try vegan during its 2022 campaign – with participants from over 220 countries and territories.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close