Monday, October 19, 2020

Tesco to boost meat-free sales by 300% under new sustainability measures

Tesco has committed to increase sales of meat alternatives by 300% as the supermarket works with partner WWF to halve the environmental impact of food production.

The retailer has committed to a 300% increase in its sales of meat alternatives by 2025, alongside a wider set of sustainability measures which it has developed with WWF.

Taken together, the measures included in the partnership’s Sustainable Basket Metric will aim to halve the environmental impact of the average UK shopping basket.

Tesco has also committed to publishing the sales of plant-based proteins as a percentage of overall protein sales every year to track its progress.

“We know from our experience in tackling food waste that transparency and setting ambitious targets are the first steps towards becoming a more sustainable business. Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice,” said Tesco CEO Dave Lewis.

“These measures are just part of the work we’re doing with WWF, bringing together for the first time a host of sustainability metrics to help us halve the environmental impact of food production.

“We can’t accomplish the transformational change needed for a truly sustainable food system on our own, so we’re calling on the whole industry to play its role, starting with increased transparency on its sustainability impacts.

“We also call on the government to do more by helping to scale up innovations and create a level playing field to ensure companies drive sustainability in their supply chains.”

Tanya Steele, WWF CEO, said: “Tackling the environmental impact of what we eat and how we produce it has never been so urgent.  WWF’s Living Planet Report 2020 has just revealed that, in the last 50 years, wildlife populations have declined on average by 68%.

“The food system has been identified as the biggest culprit, but also presents one of the greatest opportunities to reverse this trend; rebalancing our diets is a critical part of that.

“Food businesses cannot have a sustainable future without transparency. They need to know where they are starting from in order to know where they are going.

“Our partnership with Tesco aims to halve the environmental footprint of the average shopping basket, but we need a sector-wide step-change in transparency and accountability to achieve the scale and pace of change that is so desperately needed. We ask all food businesses to join us on this journey.”

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