Tuesday, June 15, 2021

Tesco offers lifeline for potato farmers

Tesco is offering a lifeline to potato farmers who have been left with surplus stock after restaurants and fast food outlets were closed to combat the coronavirus crisis.

The closure of restaurants, pubs and many fast food outlets has left a major surplus of particular varieties that are made into chips, which potato growers cannot now easily sell on.

Now Tesco has teamed up with potato supplier Branston to take these potatoes that were previously destined for the catering trade to meet soaring consumer demand.

These ‘chipping varieties’ may have skin blemishes and will be sold as part of Tesco’s ‘Perfectly Imperfect’ range.

The bags will carry a sticker stating “I’m not looking my normal gorgeous self but I still taste great, buy me and support British farmers”.

Since March Tesco has seen increased demand for potatoes, with an average rise of 30% across UK stores.

“Taking these surplus potatoes not only helps meet the extra demand at the moment but also supports growers at a time when many are facing a real struggle to keep their businesses going,” said Tesco Potato Buying Manager Ben Rowbotham.

“The varieties are mainly ones used for making chips, so while they might not look as cosmetically perfect as others they will still be delicious and excellent for pan frying, sautéing, making potato wedges and other dishes.

“These potatoes will have stickers on them to show that we are committed to supporting British farmers through difficult times.”

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