VK, a range of ready to drink alcoholic beverages owned by Global Brands, has launched a new summer campaign celebrating its new listing in Tesco.
Supported by a six-figure marketing push, the ‘VK Sorts Your Summer’ campaign will give consumers 20% off at fashion retailer New Look with every purchase of its mixed ten pack.
The campaign will see VK work with Love Island stars Alex and Olivia Bowen and a host of other relevant influences.
The brand will be undertaking experiential activity over the summer, where consumers can win the chance to be styled by the Love Island duo in New Look clothes, get their hands on exclusive VK merchandise and taste limited edition VK flavoured adult ‘pick and mix’ sweets.
Personalised VK merchandise – including sunglasses, trainers and backpacks – can also be won across the summer via the official VK website and social channels.
Moreover, the brand will be embarking on a huge above the line advertising campaign in major magazines and national newspapers in the UK.
Combined with the social media activity, VK said its summer campaign is expected reach the timelines of over 30 million consumers.
“We are thrilled that our new Tesco listing enables even more VK fans to get their hands on the VK mixed pack and benefit from the New Look offer,” said Steve Perez, Chairman at Global Brands.