Yum! Brands bolsters restaurant portfolio with The Habit Burger Grill

Yum! Brands bolsters restaurant portfolio with The Habit Burger Grill

Yum! Brands, the parent company of KFC, Burger King and Taco Bell, has added a fast-casual restaurant concept to its portfolio with the $375 million acquisition of The Habit Burger Grill.

Founded in California in 1969, The Habit Burger Grill offers a variety of made-to-order items including ‘charburgers’ and sandwiches chargrilled over an open flame. It operates nearly 300 company-owned and franchised restaurants across the US and in China.

“As a fast-casual concept with strong unit economics, The Habit Burger Grill is a fantastic addition to the Yum! family and has significant untapped growth potential in the US and internationally,” said David Gibbs, CEO of Yum! Brands.

He added that the deal was a “win-win” allowing the company to “offer an exciting new investment to our franchises” and to expand a “trend-forward brand” though Yum!’s franchising, purchasing and brand-building.

The deal follows Yum! Brand’s three-year transformation, a process which, Gibbs says, has seen it emerge “stronger and in a better position to accelerate the growth of [its] existing brands and leverage [its] scale to unlock value from strategic acquisitions”.