Southover Food Company targets retail sector with premium meat range

Southover Food Company targets retail sector with premium meat range

Southover Food Company has launched a range of new premium cooked meats; its first product range created specifically for retail customers.

The company has served wholesale and manufacturing businesses for decades and is now targeting the retail sector.

The new Southover Sussex Cured range is traditionally butchered and made using local ingredients.

It’s made up of five flavours: New-York Style Pastrami; Honeyroast Farmhouse Ham; Farmhouse Plain Ham; Cooked Topside of Beef and Cooked Back Bacon.

The range is designed to appeal to middle and high-end retailers with cardboard sleeves and new branding.

“It is rewarding that after so long in the business we are still challenging the team, producing new products and pushing ourselves to do better,” said MD Steve Pearce.