Tuesday, January 26, 2021

Amaretto Adriatico to launch in the UK exclusively through Sip and Savour

Puglia’s handcrafted Amaretto Adriatico liqueurs are coming to the UK exclusively through strategic drinks distribution agency, Sip and Savour. Amaretto Adriatico seek to disrupt the premium drinks market with two varieties of exceptional quality Amaretto perfect for ‘aperitivos’ and cocktails – Amaretto Adriatico Bianco Liqueur and Adriatico Amaretto Roasted Liqueur.

Made by hand in small batches in Italy using the finest organic almonds, Amaretto Adriatico has already picked up industry-leading awards for outstanding quality and innovation. The new products will be launched and distributed through Sip and Savour’s trusted network, which includes some of the UK’s best bars, restaurants and off-trade channels.

Jean-Robert Bellanger, co-founder of Adriatico says: “We have found a partner with a depth of experience and a singular portfolio of products that reflect our values. Working with Sip and Savour was an easy choice; they are dynamic and passionate like us and love our brand.

“This seriously talented, driven team will pave the way for Adriatico to reinvent and reinvigorate the amaretto category. We believe that once tasted, Amaretto Adriatico will convert both amaretto and non-amaretto drinkers into Adriatico lovers.”

Sip and Savour is headed up by prominent drinks marketer Jamie Walker alongside industry chiefs, Ints Haquani, David Price, Chris Bowen and Lewis Bowen. Managing Director of Sip and Savour, Jamie Walker says: “We are thrilled to be working with Adriatico – it is a phenomenal product. We were blown away by its quality, flavour profile and design. There is something undeniably special in Adriatico Amaretto that no other amaretto can hold a candle to. Despite challenging times, we are confident we can deliver cut-through for this outstanding drink brand here in the UK.”

Sip and Savour is focused on achieving impact for Adriatico within the UK, to coincide with a global strategy that will see the brand surface in on- and off-trade locations in 12 countries. Adriatico Amaretto Bianco Liqueur and Adriatico Amaretto Roasted Liqueur are available to buy online from Master of Malt and The Drink Shop. Amaretto Adriatico are developing special edition aged and cask bottlings to be announced later this year.

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