Breedr, the herd management app for farmers, has traded more than £1.85 million worth of cattle since launching its trading platform just four months ago.
In that time, farmers have sold 2,912 cattle; 2,475 of liveweight trades and 437 deadweight.
“Feedback has been incredibly positive, with sellers enjoying the speed and ease of selling stock and purchasers buoyed by the confidence that buying based on actual weights gives,” said Breedr founder Ian Wheal.
The app enables farmers to list their stock for sale, complete with their movement history, weights, growth rates, medicine usage and photos. On average, vendors have received 99.7% of their asking price and have sold within five days of listing.
The average lot size is 14 head, commanding £11,530 – and stock range from weaned calves to stores and finished cattle.
Around 3,000 buyers and sellers are currently registered to trade through the app, and the first three trades are commission free until October.
With supply likely to increase through August, now’s the time to list cattle for sale and benefit from current buoyant pricing and demand.