Earlier this month, Deloitte released its annual Technology Fast 50 2020, recognising the fastest-growing tech companies in the industry.
Coming in at number 20 was Vimcar, a fleet tracking company specialising in helping SMEs optimise their fleets.
Whilst fleet tracking is traditionally a technology solution only available for larger corporations, Vimcar has focussed on bringing cost-cutting fleet technology to smaller businesses.
Its easy-to-use software, strong customer support and affordable pricing has given even smaller businesses, with no dedicated fleet manager, the chance to better track and optimise their fleet.
This laser-focus on smaller businesses enabled Vimcar to find a gap in the fleet management market and allowed the company to grow 380% in the last four years and raise over 20 million euros.
Many of its customers include SMEs in the food industry. One such customer is Doherty’s Meats, a Northern Irish meat producer. Doherty’s Meat’s strict emphasis on quality means they look to deliver food products to customers as quickly as possible and several times a week. This requires a high-performing vehicle fleet.
Brian McQuaid, Sales and Marketing Manager of Doherty’s Meats, was able to install Vimcar’s fleet tracker, Fleet Geo, within minutes of receiving the hardware. A Vimcar customer service agent then gave him a guided tour of the software over the phone to get him up and running.
“Now, when a customer calls and asks for a delivery, we are able to give them ETAs. We have hundreds of customers and it’s great to be able to see which van is closest to which customer: a real selling point. Once, one of our vehicles had a breakdown,” he said.
“I was able to call the mechanic to describe exactly where the broken down vehicle was, saving a lot of time and hassle.”