According to the US Department of Commerce, Californian food producers are on target to export more than $4 billion worth of fresh produce, health & organic foods, and fine wines to Hong Kong and China in 2014. Last year, consumers ate and drank their way through $3.899 billion worth of Californian food products, a 19.5% increase on 2012. The overall rise in consumption spending and demand for higher quality food products should lead to a similar double-digit increase by the end of 2014.
Hong Kong and China shoppers are discriminating more and more about their food purchases. They are actively seeking out more information about nutrition, sustainability and safety, which is driving demand for higher quality products. Quality tends to be associated with “country of origin”, something that consumers respond to when making purchasing decisions. California and US food products are positioned as high quality, which helps to explain the growth of US food exports across greater China.
Hong Kong’s annual HK Food Expo 2014 will again see leading Californian food and drink producers displaying rich and diverse produce from The Golden State. There will also be opportunities for food sampling and wine tasting sessions throughout the show at the California, USA Pavilion, at booth 5F-F11.
Jeff Williamson, Director, California State Trade and Export Promotion, says, “The growing number of food and wine products imported to HK and China is a tremendous achievement of California’s produce gaining acceptance, at an ever increasing rate, with the discerning palates of consumers in Hong Kong and China. Rising exports reaffirms a long-standing commitment to provide a diverse, quality product portfolio to customers.”
Food Expo 2014 will see Californian exporters showcasing quality-assured food and beverage products such as organic foods, nuts, premium chocolate and candies, baby foods, wines, cheeses and other manufactured food items. Well represented this year are producers from the confectionary sector with premium chocolates and snacks made with real fruit extracts to satisfy the traditionally sweet-toothed Hong Kong and China consumers. The taste for chocolate and treats is such that China is now the world’s second largest confectionary market.
Other exhibitors from California at HK Food Expo 2014 include Initiative Foods, Drunken Dragon, North America Food Company, Watlington Foods LLC, Guglielmo Winery, Premier Organics and Poindexter Nut.