Mastercard is combining its blockchain solution with supply-chain visibility specialist, Envisible, to foster traceability in the food supply chain.
Envisible’s Wholechain traceability system will be powered by Mastercard’s blockchain-based Provenance Solution and used by US food cooperative Topco Associates to help its member-owners’ supermarkets trace and highlight the origin of seafood.
Beginning with Food City, Topco is working with its member grocery chains to pilot the use of the technology to provide better line of sight into ethical sourcing and environmental compliance of the seafood selection sold at their stores. The first of several species to be tracked will be salmon, cod and shrimp.
“Given consumers’ expectations for reliable information about the food that they eat, we’re excited to partner with Food City and Envisible on this trace and provenance solution pilot, and the promise of Envisible’s Wholechain solution,” said Scott Caro, Senior Vice President of Fresh at Topco.
Dan Glei, Executive Vice President of Merchandising and Marketing at Food City, added: “Using Envisible Wholechain, powered by Mastercard, our grocers will be able to stock shelves with confidence and also be able to pinpoint issues in the food chain during any unfortunate events such as recalls.”