Thursday, March 28, 2024

McDonald’s Canada launches $1m Future of Potato Farming Fund with McCain Foods

Launched in partnership with its longtime Canadian potato supplier, McCain Foods Limited, McDonald’s Canada has opened applications for the McDonald’s McCain Future of Potato Farming Fund.

The fund offers Canadian potato growers grants totaling $1 million to help support the implementation of regenerative agricultural practices for a thriving, resilient food system and the next generation of Canadian farmers.

The fund is open to the more than 130 Canadian growers and farmers, together representing 76,000 acres of potato farmland. Growers and farmers can apply to two rounds of cost-sharing grants from a list of priority regenerative practices and technologies intended to improve soil health and build farm resilience, such as: cover crop seed, flower strip seed, lower intensity tillage equipment, decision support systems, organic soil amendments, and more.

“McDonald’s World Famous Fries come from 100 per cent Canadian potatoes, and each one starts with healthy soil and Canada’s dedicated potato growers,” said Gemma Pryor, senior director, Canada Impact Team, McDonald’s Canada. “McDonald’s Canada and McCain Foods have a long-standing relationship with potato growers across Canada and are working together to help advance agricultural practices and support the next generation of Canadian farmers.”

Funding decisions will be made jointly by an expert selection committee comprised of representatives from McDonald’s Canada, McCain Foods, the Soil Health Institute, and a representative from a national potato farming association.

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