Ocean Spray has partnered with Plug and Play, the global innovation platform, to get a foothold in Silicon Valley and ensure the farming cooperative remains relevant in the digital age.
The partnership will see Ocean Spray harness the ingenuity of the accelerator’s seventeen verticals – including its Food & Beverage and Health categories – in order to advance solutions to cross-sector barriers and position the cooperative to have greater command over the health and wellness marketplace.
Additionally, Plug and Play will work with Ocean Spray on designing iterative bespoke strategies to continue driving optimisation, working with acclaimed start-up innovators including a dedicated innovation team.
“As a nearly 90-year old brand, it is paramount for our cooperative to relentlessly drive cutting-edge innovation and to quickly and effectively tackle business challenges so that we accelerate Ocean Spray’s evolution toward health and wellness,” said Bobby Chacko, President and CEO of Ocean Spray.
“Our partnership with Plug and Play gives Ocean Spray a necessary voice and presence in the Silicon Valley network, tapping into an open innovation community that will create more depth of knowledge and diversity of experience for our team.”
Michael Olmstead, CRO of Plug and Play, added: “Partnering with Ocean Spray provides opportunities to connect our start-ups to a distinguished company so they can revolutionize the market.”