Pernod Ricard launches sustainability strategy

Turnaround to suspend paperwork will leave wine industry with extra costs
Credit: JirkaBursik

French beverage business Pernod Ricard has launched a sustainability strategy addressing environmental topics, preserving the terroirs its product comes from, alongside social responsibility efforts, such as accelerating the fight against alcohol misuse.

The ‘2030 Sustainability & Responsibility’ roadmap sets out 8 ambitious and concrete 2030 targets supporting the United Nations Sustainable Development Goals (SDGs).

These steps focus on four fey areas: nurturing terroir, valuing people, circular making and responsible hosting.

Pernod Ricard said they seek to address material issues facing the group and the world, such as climate change, human tights and waste. Each pillar includes 2030 goals with measurements to ensure progress is monitored.

In addition, and as part of the 2030 roadmap, the company has also developed plans to embed a UN Human Rights approach across its value chain, address waste water and move towards fully renewable electricity.

“We know that our customers have now come to expect our brands to be responsible and respectful of the environment – values that have been at the very heart of our business since its inception,” said Vanessa Wright, VP of Sustainability & Responsibility at Pernod Ricard.

“These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way.”