IMHXNEWSINTERNATIONALFood&DrinkFood&Drinkwww.fdiforum.netMARCH2013 £3.50 STERLINGSHOCKWAVES IN THE SUPPLY CHAIN Expert advice on quality assurance on page 36SHOCKWAVES IN THE SUPPLY CHAIN Expert advice on quality assurance on page 36CFIAMovingaheadMovingahead01:Layout 1 22/2/13 11:45 Page 1We know your job can be complicated, and at times, stressful. To help, we’ve combined the vast expertiseof Cryovac® packaging and Diversey™ hygiene solutionsto create the food and beverage industry’s first total systems approach. Our end-to-end solutions and unmatched service will help enhance food safety, extend shelf life, optimize operational efficiency, and build stronger brands.Less to worry about, more to believe in.Now that’s peace of mind.Learn more by visiting www.CryovacDiversey.comWe’re hereto make your job easier.Food & Nutritional TestingFood & Water TestingQuality Through PartnershipGroup 2 Nutritional Testing,including AOAC Dietary FibreGroup 1 Nutritional TestingMeat and Fish Contents/SpeciationElemental AnalysisGMO ScreeningHeavy MetalsVitaminsWater Activity (ERH), pHAllergensPreservatives (Benzoic Acid,Proprionic Acid etc.)Sweeteners (Aspartame, Saccharin etc.)Cooking ValidationsTechnical SupportMicrobial Quality DeterminationPathogens Testing withSpecies IdentificationBacterial IdentificationEnvironmental Hygiene MonitoringShelf Life Determination, range of temperature controlled environmentsWater TestingLegionella TestingAnimal Feed TestingTechnical SupportContact us on: T: +44(0) 1332 793000 E: mkt@ilsmail.co.ukF: +44(0) 1332 799263 www.ils-limited.co.uk International Laboratory ServicesSee us on stand K71at the National Convenience Show Birmingham NEC14th – 16th April 1302:Layout 1 22/2/13 09:38 Page 1ContentsMarch 2013This magazine is now fully recyclable. By recyclingmagazines, you can help reduce waste and add to the5.5 million tonnes of paper already recycled by the UKpaper industry each year. Before you recycle yourmagazine, please ensure you remove all plasticwrapping, free gifts and samples. FoodandDrinkInternational@fdiforumwww.fdiforum.netcompany/fdiforumNews 4• General news • On line - production news• On the shelf - new products and initiatives• AppointmentsDS Smith Packaging7Award success for DS Smith PackagingImport and export 16Collaboration is the name of the game when itcomes to making the international supply chainwork for food and drink imports and exportsRelocation18 Relocation is a major decision for any companybut especially so for those in food and drinkmanufacturingSupply chain23With recent scandals such as horsemeat beingjust one of many species entering the meatsupply chain, it has highlighted the need forproducers to have a tighter grip.• The Road Haulage AssociationEnd of line packaging25Advances in end of line packaging are ensuringmore secure, traceable productsControl and automationshowcase 28PPE 29An alarming amount of hair makes it into food, sowhat can be done about this unhygienic practice?Temperature control 30The rise and rise of artisan products hasemphasised the value of effective temperaturecontrolEditor:Steve Fisher (s.fisher@blmgroup.co.uk)Editor’s PA:Angela SharmanJournalists:Steve Williams (s.williams@blmgroup.co.uk)Mike Shields (m.shields@blmgroup.co.uk)Michael Fisher (m.fisher@blmgroup.co.uk)Sales Director:Teri CooperSales Manager:Becky RobertshawAssistant Sales Manager:Sam TrottSales:Nikki Logan, Ashley SpinkTel: +44 (0) 1472 310302Accounts & Subscriptions:Dawn Cook, John DownesDesign & Production:Gary Jorgensen, Mark Casson, Rachel Green(studio@blmgroup.co.uk)Editorial:Tel: +44 (0) 1472 310305, Fax: +44 (0) 1472 310317Email:fdi@blmgroup.co.ukPart of the Business Link Magazine Group:Armstrong House, Armstrong Street,Grimsby, N E Lincs DN31 2QEEnglandAll rights reserved. No part of this publication may bereproduced, transmitted, photocopied, recorded orotherwise without express permission of the copyrightholder, for which application should be addressed firstto the publisher. While every reasonable care is taken,neither the publisher nor its participating agents acceptliability for loss or damage to prints, colourtransparencies, negatives or other material of whatevernature submitted to this publication. The viewsexpressed in this publication are not necessarily theviews of those held by the publisher.COVER PHOTOGRAPHSCOURTESY OFMain:shutterstock.com/egdTop: Linkx Systems Middle: National Flexible Bottom: Neogen EuropeQuality assurance34The importance of quality assurance has neverbeen more illustrated than in recent monthsMeet the expert36Invaluable advice from industry specialistsBakery and confectionery39Consumers can enjoy high quality artisanproducts that look hand-made but can beproduced ever more efficientlyCFIA41Taking place at the Parc des Exhibitions inRennes, CFIA runs from 12th-14th March andpromises to be a packed-out showMultimodal45Multimodal, the UK and Ireland’s leading supplychain event, takes place again at the NECBirmingham on 23rd to 25th AprilIMHX47Running from 19th to 22nd March at the NEC inBirmingham , this year’s IMHX show bringstogether the logistics sectorEvents55Your chance to keep abreast of forthcomingexhibitions and food fairs from around the worldClassified 56Food & Drink Diary 5803:Layout 1 22/2/13 11:47 Page 1Vikan launches brush range you won’t want toput downVikan, leader in advanced hygienic cleaning solutions, introduces theirimproved range of cleaning brushes designed for efficiency and functionalityin food production.Users will notice quite a few differences with the new brush concept whichcombines hygiene and efficiency with good looks. The smooth dynamicprofile and multifunctional grip points aid handling and application by offeringa more comfortable and efficient grip. Meanwhile, the non-symmetrical headincludes shorter and stiffer filaments to deliver a scrubbing action and longerangled filaments to reach into corners. The externally angled and faceteddesign minimises flat surfaces where liquids can lie as well as dirt traps.Debra Smith, Global R&D Manager and Hygiene Specialist at Vikan, says, “These brushes aredesigned to deliver the optimal efficiency and hygienic cleaning our customers expect from Vikan,but also look appealing and feel good in the hand.” Coloured coded in eight colours, autoclavableand offering value for money, the brushes form part of Vikan’s package of high hygiene tools andequipment.Electronic TemperatureInstruments Ltdlaunches Saf-T-LogHACCP recordingthermometerThe new Saf-T-Log thermometer from ETI Ltd is asimple to use HACCP recording thermometer thatmeasures, stores, downloads and enables theprinting of temperature reports. This means nomore paper logs or complicated handheldcomputers to train staff. The Saf-T-Log is as easy touse as everyday thermometers but incorporatesmore intelligence.The Saf-T-Log includes Windows software tocreate your list of up to 100 items that you routinelymeasure along with up to 25 users. Each item caninclude both high and low limits that gives the userinstant on-screen PASS or FAIL feedback and getsprinted. Once a checklist is created, it can besaved, emailed and uploaded onto any Saf-T-Log.The thermometer features a calibration trimfunction and incorporates a USB port which allowsthe user to connect to a PC. Data is thentransferred and a report automatically generated. Modern day metal detection forcenturies old millAs Lock InspectionSystems’ recentinstallation at BacheldreMill illustrates, artisanalproducers as well aslarge industrial foodmanufacturers stand tobenefit from advancedin-line quality control. Bacheldre Mill in MidWales dates back to 1575 and since 2002 has produced premium stone-ground bread, home baking and speciality flours including spelt, rye,wholemeal and oak smoked varieties for Waitrose, delicatessens,independent food halls and Michelin star restaurants.To ensure they do not default on their commitment to supplyunadulterated, stone-ground flour, Bacheldre Mill have implemented a three-tier quality control system which utilises magnets, receivers and automatedmetal detection equipment from Lock Inspection Systems. Owner Matt Scott says, “We’ve never had any issues with metalliccontamination, but with the quality of our product of paramount importance,we cannot afford to be complacent. Deploying metal detection gives us thereassurance that each bag of flour that leaves the mill will be contaminant-free.”4 Food & Drink Internationalwww.fdiforum.netSplenda Sugar Alternative launchesSmall Steps campaignSplenda Sugar Alternative is launchingits Small Steps campaign and has joinedforces with celebrity chef Nadia Sawalhato encourage women to adopt a healthierattitude towards food and dieting. For thesecond year running, the campaign isbeing supported through a six week longmedia partnership with The DailyTelegraph. As part of the campaign, the formerMasterchef winner has created aselection of everyday recipes includingBrioche, Chocolate Mint Cups andMalaysian Peanut Pancakes usingSplenda Sugar Alternative. The recipes,along with video tutorials and a wealth ofcontent, will be available on the Splendawebsite.Splenda Sweet Minis are ideal in hot drinks and for use on the go, andSplenda Granulated can be used as a substitute for granulated sugar in themaking of cakes and pastries. Splenda Granulated in available 60g, 75gand 125g packs and its Sweet Minis are available in 100, 300 and 500 tabletformat.GlassGuard lights up Heston’sHula HoopEagle-eyed viewers of Heston Blumenthal’s latest series ‘Heston’sFantastical Foods’ will have spotted the latest lighting upgradeundertaken by GlassGuard at KP Snacks. KP Snacks has seen 350 twin-batten GlassGuard IP65 luminairesinstalled across their Ashby de la Zouch site. Each diffuserlessluminaire has been fitted with 49w T5 GlassGuard BlackBandfragment retention lamps featuring an external coating, which whenbroken will retain all glass particles safely, ensuring adequateprotection.The KP Snacks factory recently featured on Heston Blumenthal’sprogramme when he summoned the help of the KP factory to createa packet of crisps so large that it was only accessible by ladder.The installation featured prominently on screen to the delight ofGlassGuard Director, Chris Payne, who says: “I was absolutelydelighted to see GlassGuard BlackBand on TV. It demonstrates thelamps are being specified and installed in areas where fragmentretention lamps are essential.”04-11:Layout 1 25/2/13 08:19 Page 1Food & Drink International 5www.fdiforum.netWorld first fortuning forklevel switchThe latest addition to theVEGA portfolio of vibratinglimit switches for liquids,VEGASWING 66, is a worldfirst.It is designed for reliable,self-monitoring and fail safeswitching in applications withprocess temperatures up to+450°C and processpressures up to 160 bar. Untilnow, vibrating level switcheshave been limited to processconditions up to +280°C and100 bar. A revolutionary new tuning fork drive makes deployment of theinstrument possible far beyond these limits. The resulting performancecapability is impressive – process temperatures from -196°C to +450°Cand pressures from 0 to 160 bar.Since it is virtually unaffected by product properties, such aschanging product density and electrical properties, the switch is veryversatile. It can be installed in any orientation and supplied in lengthsup to 6m, while materials include 316L, Inconel and Hastelloy.VEGASWING 66 is the first level switch for high-pressure, high and lowtemperature applications.Total recipecontrol withMETTLERTOLEDOEnsuring the reliability ofyour formulation process isan ongoing challenge in themanufacture of food,pharmaceutical and beverageproducts. Production of highquality products based on secure, simple recipes and real-time monitoring is amajor benefit of METTLER TOLEDO’s networked software solutionFormWeigh.Net.FormWeigh.Net, available through www.mt.com/uk-ind-formweigh-net,combines powerful formulation software with reliable weighing technology,guaranteeing the highest security and full traceability for each recipe.First class products require not only premium raw materials but also totalprocess control. As well as helping meet industry requirements,FormWeigh.Net also eliminates user errors and raw material wastage formaximum production yield and improved profitability.FormWeigh.Net offers numerous benefits, including accurate andreproducible recipes, minimal waste material and complete traceabilityallowing for raw material quality status and expiry date checking. The user-friendly touchscreen operation also offers graphical visualisation of the weight– to highlight potential problems and prevent mistakes. The automaticcorrection of ingredients prevents loss.Neatly packaged by Aetna for PotterLogisticsAetna Group UKhas supplied its 507Robopac rotarywrapping machineto a number of sitesoperated by multi-based logisticscompany PotterLogistics. PotterLogistics currentlyhas seven Aetna507 Robopacwrapping machinesacross four sites,which are showing a saving in both employee time and packaging film.John Myers, Operations Manager of Potter Logistics’ York DC, the latest siteto have acquired a machine, says, “The 507 Robopac was purchased with aparticular client in mind. We were previously wrapping up to sixty pallets byhand each day, and I’m pleased to say that the machine is fully utilised.“We opted for the Aetna 507 Robopac because the company and machineare known to us. The machine has increased product security, saved money,and staff members are very happy with it. All who used to wrap by hand havebeen redeployed into other areas of the business thanks to significantexpansion.”Brains and beauty for pluS range ofr-PET/PE poultry and fish packagingHolfeld Plasticshas added to itsrange of sustainabletrays for poultry andfish products withthe unveiling of arange of r-PET/PEpoultry and fishtrays.In creating thepluS range Holfeldhas devised a traywith improvedsealing characteristics offering barrier performance suited to poultryand fish products helping retailers reduce food waste by keepingproducts fresher for longer. A PE sealing film provides for sealintegrity and trays can have a lock seal or peelable film solution. The packaged poultry and fish products are protected in rigidplastic trays with ribbing to withstand rigorous packhouse,warehousing or transit environments ensuring products reachconsumers in perfect condition. The trays are also suitable fordomestic freezers. The products are available with coloured drip padsor with Holsorb, an integral drip retention feature in the base of trays,eliminating need for soak pads. THE WORLDWIDE IMPACT TRAFFIC DOOR AND STRIP CURTAIN COMPANYwww.strip-door.netManufacturers Since 1952Freephone08000 43 40 2018 Models of Impact Traffic Doors and Strip Curtain Doors(Retail Outlets, Warehousing, Coldrooms, Bakeries, Food Preparation Facilities, Poultry Farms, Restaurants, Factories, Professional Kitchens)04-11:Layout 1 25/2/13 08:19 Page 2Pallet labellers are built tomaintain reliabilityA range of automatic pallet labellers built to maintain highreliability in warehouse and end-of-line packagingapplications, reducing the need for human intervention, isbeing demonstrated at IMHX by Logopak International.The 815 series print & apply machines are housed in apurpose designed steel enclosure, with trap doors for theapplicator arms, protecting the print heads against airbornedirt or dust. Barcodes are checked for legibility as they areapplied, and automatically reprinted if necessary.Logopak sales director Howard Jagger says, “Automaticpallet labelling eliminates the increasing amount of time lostas fork truck drivers mount and dismount to print and apply a label by hand, as well as ensuringaccuracy of label data and label positioning. However, with their industrial quality enclosures, theLogopak machines also reduce substantially the risk of time lost by drivers in resetting machinesafter a stoppage following poor print quality caused by dust from warehouse traffic.”Mobile data technologysolutions from Heavey RFThe Heavey RF Group are continuing to offercomplete Voice, Handheld and Mobile technologyand the award winning software solution VocalPointfor leading supply chain companies around theglobe. They can also mobile computing, hand heldand vehicle mounted computers and wirelesssolutions, based on an in-depth understanding ofthe individual client’s business needs.Just recently, one of Heavey RF’s customers,HSE-Health Services Executive, received theNational Procurement Award for Best Use ofTechnology for the implementation of Heavey RF’sVocalPoint Voice Solution.Heavey RF has an increasingly global reach,now taking in Ireland, the UK, Germany, Poland, theUSA and Australia. Heavey RF also work withworld class supply chain equipment manufacturers,including Vocollect, Intermec, Motorola and Psion.Since partnering with Vocollect, Heavey RF hascontinued to experience consistent and significantgrowth milestones with voice technology, and May2012 Heavey RF was named Vocollect Best NewPartner of the Year.Record thirdquarter for UPMConveyorsUPM Conveyors report a recordthird quarter following easyFairsPackaging Innovations. Their totalturnkey projects range from handlingprawns in Spain to serving 15,000meals per day at a mine in Jakarta tofresh vegetables in Kenya for Finlay’sFresh Produce.UPM report visitor numbers farexceeded their expectations withenquiries received showing genuineapplications exist for automaton of product flow with integration to otherequipment. One major food processor showed a payback of only sixmonths on an outlay of circa £150,000. The UPM philosophy is simple and based on working in partnership withpeople, sharing their knowledge and experience gained over 37 years. UPMaccept total responsibility for turnkey projects operating to the agreedspecification and to the customers’ satisfaction – the result of a PerformanceGuarantee allowing peace of mind. All aspects of manufacture are carried out in house including fabrication,programming and control build – allowing complete control of quality plusinspection and maintaining delivery promises.6 Food & Drink Internationalwww.fdiforum.netAward reflects Ishida’s focus onskills developmentAn Ishida Europeapprentice has beennamed Runner Up in the‘First Year Apprentice of theYear’ category of the EEFMidlands Region FutureManufacturing Awards.Daniel Althorp beatseveral hundred applicantsfrom leading companiesthroughout the Midlands,including Rolls Royce and Jaguar Land Rover, to reach the shortlist of justsix. The Award recognises the apprentice who has done the most to seizethe training and development opportunities presented to them during thefirst year of their engineering or manufacturing apprenticeship.Daniel is part of a recently-introduced co-ordinated Learning andDevelopment programme within Ishida Europe which includes four-yearapprenticeship and two-year graduate training schemes along withstructured development programmes to enhance skills and knowledge ofexisting personnel.“Ishida has always recognised the importance of training to the successof business but we also continue to match requirements of fast-changingmarkets,” explains Simon Cutler, Ishida Europe’s Learning and DevelopmentManager.Improving the profitability of your filling operationsMETTLER TOLEDO’s SQC softwareFreeWeigh.Net is helping businesses guaranteecompliance to average weight legislation andindustry regulations. Designed to drastically reduceunnecessary costs from overfilling, the easy to usesystem allows manufacturers to effectively controland monitor packaging and filling processes.SQC weighing systems apply statistical methodsto process control, accurately calculating mean andstandard deviation values to determine legallydefined tolerance levels. Managing data in this waymeans manufacturers can assess their processes inreal time, correcting variations which occur duringthe production process.FreeWeigh.Net, available via www.mt.com/freeweighnet, offers numerous benefits. These includeprecision filling of packaged products in accordance with statutory limits and on-the-spot quality andfinal packaging control, with fewer tolerance violations and reduced giveaway. It provides easy-to-create reports and statistical analysis, plus traceable process and batch documentation as requiredby GMP. The intuitive operator guidance and automatic data evaluation, along with visual events andalarms, makes it user-friendly.04-11:Layout 1 25/2/13 08:19 Page 3mini pack range for cash and carry outlets replicates the image ofeach biscuit to help promote the quality of the product andprovides powerful stand out in the category. A second pack, thatpreviously did not meet supermarket needs, was re-engineered bythe DS Smith team to be single facing with each primary packdouble stacked. The result is a perforated RRP that exposes asmuch of the primary unit as possible, uses white liners and featureseffective perforations that work well and open cleanly. John Cunningham, Managing Director of Border Biscuits,confirms they are delighted with the results of the packs from DSSmith Packaging, and that, “it’s essential that our suppliersunderstand our whole process. Packaging can improve lineefficiencies and sales effort. Our packs do all that.”Retail ready stand outfor snacking categoryHumdinger Foods have teamed up with American brand BlueDiamond to create a tasty new range of almonds positioned as ahealthier alternative to snacking. The partnership has seen DSSmith Packaging Belper produce new high quality retail readypackaging (RRP) for the Blue Diamond UK range. DS Smith Packaging’s fine flute corrugated material CartonFluteensures a premium appearance on shelf, which combined with afive colour high quality flexo print helps to support the brand andoffer strong shelf standout. The use of the brand identity on theRRP acts as a strong visual cue helping to grab theshopper’s attention andencourage selection. Structurally, thepack has beendesigned to offerstrength in the supplychain with perforationsengineered to ensurethe unit opens cleanlyand easily each time.DS Smith Packaging, Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire, SL6 8XY Tel: 0845 260 70 80 Email: sales.support@dssp.comwww.dssmithpackaging.comAward success for DSSmith PackagingDS Smith Packagingtriumphed at the seventhannual UK PackagingAwards, winningfour highly soughtafter accolades. The Retail Ready Pack ofthe Year was presentedfor an innovativeCadbury’s Pic or Mixdispenser unit developedfor Mondelēz International.The high quality, vibrant print createsimpact and product differentiation on shelf.This fully recyclable pack works well throughout thesupply chain, meeting retailer requirements whilst minimisingwaste and allowing for quick replenishment. Judges awarded the Hugh Johnson Wine Presentation Pack forits ‘outstanding innovation, material efficiency, functionality andelegant graphics’ with a hat-trick of awards for Best in Show,Corrugated Pack of the Year and Supply Chain Solution of theYear. This recyclable pack offers premium presentation for a highvalue product whilst reducing supply chain costs.Tony Foster, Sector Director, says, “To be recognised at theUK Packaging Awards in four categories is a huge honour for ourteams, who work so hard to innovate and deliver the best solutionfor each customer.”The right packagingrecipe for BorderBiscuitsBorder Biscuits have proudly baked high quality biscuits for avariety of market sectors forover 25 years. Theyhave relied on DSSmith PackagingLivingston for the lastfew years for packs thatwork in the supply chainand meet the differentretail needs of each saleschannel.Their high quality sixcolour printed luxuryFood & Drink International 7www.fdiforum.netDS SMITH PACKAGING04-11:Layout 1 25/2/13 08:19 Page 4DC cater for vegetariansAfter an accidental fire broke out beforeChristmas, taking out the whole kitchen,DC Products have played a part inreturning Brighton’s famous Terre à TerreVegetarian Restaurant to its former glory.Utensils owner John Baxter had a hugeproject to manage due to the smoke andfire damage within the large kitchen thatservices 110 covers. Water, waste, gasand electrics had to all be disconnectedand replaced, walls, ceiling and floors hadto be taken out and replaced, newextraction and fresh air systems also had to be replaced.John says, ‘’I chose DC Products because I have always found their catering equipment to bereliable and perfect for my customers’ needs.” After carrying out a full survey and refurbishment,John simplified the layout of the kitchen and introduced a PD1300A Passthrough dishwasher whichis built for strength, power and reliability.Neogen Europe’s meatspeciation testingNeogen Europe offers easy and accurate meatspeciation testing options that can be performedon-site, or by testing experts at the company’sUKAS accredited laboratories.Neogen’s on-site speciation products havebecome the preferred choice by enforcement,industry and private laboratories. Its on-siteproducts include F.A.S.T. Species Identification Kits,which are simple yet robust qualitative testsdesigned to allow the detection of species contentin uncooked meats and meat products with a limitof detection of 1%.Kits are available for the detection of horse, cow,pig, poultry and sheep – BioKits for SpeciesIdentification, which are widely recognised andprovide sensitive, specific qualitative detection for arange of raw and cooked animal species, and DNABases Species Identification tests, which use aproprietary magnetic bead technology that providessignificant advantages over other methods of DNAextraction.In addition Neogen offers a Phenylbutazone“Bute” ELISA testing platform to detectPhenylbutazone in whole blood, plasma and urine.Müller invests in automationCKF Systems are helping Müller Dairy, the UK’s largest yogurt producer, significantly improve its manufacturingcapability.Müller Dairy recognised that its manufacturing capability could be improved through the upgrading and re-engineering of an existing re-pack line that was over-reliant upon manual intervention and underperforming. Thesystem also lacked versatility, it was not originally designed to handle twin pots, yet these are now a major growtharea of the business. Müller Dairy commissioned CKF Systems of Gloucester as its project partner, with responsibility to design, installand commission a fully automated solution, utilising much of the current equipment and within the same floor space.With four ABB Flexpickers at the heart of the existing system, Müllerasked ABB to recommend a systems integrator capable of meeting avery complex set of challenges - not least the height constraints of theground floor location.The CKF-designed system has four infeed legs to enable it to handlemulti packs with a variety of flavours. Each leg accumulates stackedtrays which are then de-stacked prior to a gantry unload systemremoving the yogurts from the trays. It then places them onto aflexpicker infeed conveyor which guides each pot to a required datum.The empty trays are then transported down the line ready for re-use atthe packer.Four flexpickers then track the infeed conveyor and the flow wrapperinfeed, selecting the required number of pots and placing them into each flight. Once flow wrapped, themultipacks are transferred through 90 degrees and collated within the packer prior to being placed back into theinitial trays.Now fully automated, the new repacking line is at least 50% more efficient and able to handle double thenumbers that were being achieved manually. 8 Food & Drink Internationalwww.fdiforum.netFrom small acorns mighty oaks growMidland Pie Products have commissionedpackaging design specialists NXL Designfor a brand revamp to encourage a newgrowth surge and expand their consumerbase.The packaging artwork was developed inkeeping with a theme that is relevant to thebrand name, incorporating a distinctive bluecolour scheme that can be traced back tothe origins of the brand. Each SKU isidentifiable with a unique colour bandrunning across the packaging, keeping theoverall design consistent across the range.During the development process, NXLused their technical expertise with flexible packaging formats to reduce the size of each pack withinthe range, significantly lowering the overall packaging costs.NXL’s packaging partner National Flexible supplied the printed film for the range as part of acontinuous process, seamlessly transferring the project from the creative stages through to thedelivery of film to the customer.04-11:Layout 1 25/2/13 08:19 Page 504-11:Layout 1 25/2/13 08:19 Page 6Next >