< PreviousSensient launches new colour shades withclean label optionSensient Food Colors Europe hasextended its CardeaTMrange with a widerchoice of bright new colour shades.Sensient’s CardeaTMproduct line iscomposed of natural ingredients andconcentrates meeting growing cleanlabelling demands and fits perfectly with thenew EU guidance notes on colouring food.The CardeaTMconcept unlocks nature’sfull colour potential with carefully selectedraw materials processed with proprietary technologies offering bright shades and strong naturalpositioning. “Through screening a wide choice of ingredients, our scientists defined theircharacteristic functionality to optimize superior performance in food and beverage applications. Thisallows protection against both oxidation and fading in order to safeguard the intense natural colourshades available. These new shades are especially suitable for sweet and fruity applications such asyoghurt, dairy and fruit preparations as well as confectionery and other food and beverage use.”,says Dr. Roland Beck, Managing Director of Sensient Colors Europe GmbH.10 Food & Drink Internationalwww.fdiforum.netPresentation box reveals wicked and wonderfulcombinationRigid box specialist Pollard Boxes has developed a luxurypresentation gift box for the launch of Created by Shed BrandInnovation’s Wicked and Wonderful bars – premium hand-crafted dark and milk chocolate respectively.To launch the new products, a special gift pack was requiredwhich would create excitement and anticipation through a seriesof ‘reveals’ before the chocolates were presented, and whichwould reflect the luxury, premium-positioning of the brand.Working with Print Monkey, Pollard devised a stylish highquality presentation box, manufactured in Colorplan paper boardand incorporating lines of gold foil blocking. A magnetic closureensures a secure fastening and easy opening.As part of the development process, Pollard created a varietyof different foil line effects to enable the customer to select theone that they felt delivered the best overall impact. Print Monkeymanaged the project, providing the liaison between the clientand Pollard.New food tub hasreclosing convenienceRPC Bebo Plastik has introduced a versatileand user-friendly reclosable food packagingconcept for a variety of applications, includingsoups, sauces and ready meals. The new BeboTwist container can be specified in either mono ormultilayer polypropylene and with a variety ofdecoration options to meet individual customerrequirements.The thermoformed tub incorporates threadsegments in the seal flange which securely lockwith the inner thread flights on the injectionmoulded PP lids to combine easy and reliableopening and closing with an accurately fitting lidthat keeps product safe between uses.The high-barrier version features an EVOH layerthat provides an effective barrier against oxygeningress for an extended ambient shelf life. It alsodelivers the necessary strength to allow hot fill,pasteurisation, sterilisation and aseptic filling.The tub can be decorated by in-mould labelthermoforming or by printing, labelling or sleevingafter manufacture, enabling food manufacturers tocreate effective on-shelf differentiation.Madécasse launchestoasted coconut barsMadagascan chocolate brand Madécasse hassignified its intent for UK growth in 2014 byadding to its exotic premium chocolate rangewith the launch of a new Toasted Coconutflavour.The Fair for Life single-origin chocolate barsare made in Madagascar in small batchesfeaturing the island’s famous heirloom cocoaand lightly toasted coconut bits. While mostcoconut chocolate bars use milk or a lowpercentage of dark chocolate, the MadécasseToasted Coconut uses 70% Madagascan darkchocolate. Co-founder Brett Beach says, “With a surge ininterest in Madécasse in the last few months, wefelt it was sensible to get the new ToastedCoconut product into the market as soon aspossible. With coconut a real trend ingredient inthe UK, we feel the product will see stronginterest and strengthen our unique offering.”Distributed by Bespoke Foods, the new variant contains no artificialadditives or preservatives.Tesco increase Shaken Udder listingCustomers cannow pick up packsof Shaken Udder’snew all-naturalmilkshake incartons fromTesco. The retailgiant alreadystocks ShakenUdders range of330ml bottledmilkshakes andhave furthercommitted to the brand by stocking the 200ml cartons of Strawberry,Chocolate or Banana Kids Milkshake.Jodie Farran, co-founder of Shaken Udder says, “Tesco is one of ourbiggest stockists so we are thrilled that they believe in the brand enough totake on our full range. We launched our milkshake in cartons in October lastyear and sales have gone from strength to strength ever since.“Each milkshake is made with semi-skimmed British milk blended withreal pieces of strawberry, Belgian chocolate or banana and is packed full ofcalcium and vitamin B12, which is great for natural immunity support.What’s more, each pack has a different children’s character on and thereare ten to collect.”10:Layout 1 21/2/14 12:12 Page 1Food & Drink International 11www.fdiforum.netSMURFIT KAPPASmurfit Kappa is already known as an innovator in the world of printedpackaging, but with new investment into a Gopfert Press at their Yate site,they are looking far into the future. We caught up with Clive Bowers, CEOof their corrugated division, and his team to find out what this means forthe company and the industry in general.Having acquired CRP Print andPackaging Holdings Ltd last year, SmurfitKappa are one company you can bank oninvesting wisely. Their investment into asix-colour, flexographic, rotary die-cutGopfert press capable of offering theircustomers that much more in terms ofquality and options is something thatseems like a natural step.Touring the clean and clinical operationat Yate near Bristol, the sheer volume andcustomisations available as well as the highquality of finish available speak forthemselves. The process is streamlined andthe finished product is truly stunning.What made the company pick such apress? Clive Bowers says, “It’s simple, welisten to our customers. We wanted thebest possible solution and this press wasthe best way to offer the market differentlevels of print.”Indeed, the machine is used not only toproduce a six-colour, high-definition postprint service, but also offer morefunctional designs for use in supermarketsand retail. Clive adds, “We can now offer highdefinition pre and high definition postprint, error free. It means we can offerwhat the customer truly wants, we’vealready had significant interest across theboard, it’s been a leap of faith, but onethat we feel has already exceededexpectations.” Terry McGivern, Managing Director UKSouth, adds, “We feel that Smurfit Kappais the only company in this arena that isinvesting ahead of where the market isgoing. We’ve in effect, jumped themarketplace. This press allows for so muchmore and it’s taking a product that is nolonger niche into being a mainstreamsolution.”As the advertising world changes, itcould be said that methods such as socialmedia are having an impact. However,the team suggest decorated media goeshand in hand with that, Terry says,“Traditional advertising is no longer there,television for example is not as effective aswe watch less and we don’t all watch atthe same time.”Clive adds, “That’s where we come in,we’re leading, not following.”As John Wroot, Operations Manager atYate, says, the decorative sector isbecoming the silent salesman and iscatching more consumers’ eyes.“There’s been a huge growth in the lastten years, as much as 16%,” he adds, “themarket has changed significantly and moremarketing departments are now involvedin the process.”Terry also suggests that because themarket is moving so fast, print runs thatwould have lasted 12 to 18 months nowchange every 6 to 8 weeks, which is greatnews for all concerned.The overall feel from speaking to thishighly-motivated team is one of optimismand pride in a truly impressive piece oftechnology. With the capabilities andemphasis on high quality, it seems theindustry has a firm leader with designs onthe future.Game changersGame changers11:Layout 1 21/2/14 12:11 Page 112 Food & Drink Internationalwww.fdiforum.netVibration monitoring on a decantercentrifugeA vibration sensor monitors the vibration characteristics ofdecanter centrifuges, thus protecting against machine failure.There are also good vibrations between the two cooperationpartners Alfa Laval as machine builder and ifm electronic as sensorspecialist, both world market leaders in their industry.When it comes to process optimisation Alfa Laval is knownworldwide. As a global player, the Danish company is present withmachines and installations in the areas of separation, heat transferand fluid handling. A subarea is the solid-liquid separation usingdecanter centrifuges. With a market share of about 30%, AlfaLaval is leading in this technology. Solid-liquid separationDecanter centrifuges, in short decanters, are used to separatesolids from liquids. Separation is carried out in a horizontal,cylindrical bowl with a screw conveyor. The medium to beseparated is forwarded into the bowl via a stationary feed tube andslowly accelerated using an inlet distributor. As a result of thecentrifugal force the solids settle on the wall of the bowl. Thescrew conveyor and the bowl rotate in the same direction but at aslightly different speed. As a result of this, the solids aretransported to the conical end of the bowl, compressed anddischarged. The clarified liquid, however, flows into the housingvia adjustable overflow weirs.Typical applications are found in water treatment wheredecanters separate sludge into solids and liquid. Decanters are alsooften used in the food industry, in examples such as fruit juiceproduction, fruit and vegetable processing, cheese production andbreweries.The centrifuges – often several metres long – have one thing incommon, Due to the high rotational speed, even the slightestabnormalities in the distribution of weight lead to high unbalanceforces which act on the bearings and the drive. In the worst casethis leads to unplanned machine failure and serious secondarydamage.Machine protectionEven when the components are designed to withstand highloads, mechanical stress, moisture and natural wear affect thematerial, especially the bearings and the gearbox. The machinesoften operate without interruption around the clock. Regularmaintenance is necessary to avoid unplanned machine failure.Alfa Laval relies on additional safety. An electronic vibrationmonitoring system detects changes of machine vibrations at anearly stage to avoid serious consequential damage and to planmaintenance measures.Good vibrationsSetup of adecantercentrifugeA typical decanter centrifugewith two drives for the bowland screw conveyor12-13:Layout 1 21/2/14 12:54 Page 1Food & Drink International 13www.fdiforum.netThe Danish company started with their own developments formachine diagnosis. In order to implement the complex innovationsthe development team around Peter Blomberg, AutomationManager of the Core Automation Team at Alfa Laval, and ifmelectronic decided to cooperate. In addition to all types of industrially compatible sensors, theEssen-based company also offers vibration monitoring systems.Compact VK type vibration sensors from ifm are an excellentchoice for the decanter centrifuges of Alfa Laval. They are simplyscrewed into the housing of the centrifuge. The switch point is setusing a mechanical setting ring. If vibrations exceed the definedlimit value, the controller is alerted via a switching signal. Thesensors also supply the controller with an analogue signal which isproportional to vibrations. This enables a permanent monitoring aswell as early detection of abnormalities of the vibrationcharacteristics of the machine.The system is tried and tested. Peter Blomberg says, “Before AlfaLaval uses new systems, extensive tests are carried out to meet thehigh quality requirements. ifm vibration sensors have proven anexcellent choice.”The vibration sensors are integrated into the 2Touch controlsystem of Alfa Laval which also receives the other sensor signals –speed, temperature and flow for evaluation. The consideration ofall measured signals enables extensive machine diagnosis andDetails of vibration diagnosisThe electronic VK type vibration sensor continuously monitors the overall vibration condition of machines and plants to DIN ISO 10816.The sensor measures the rms vibration velocity on a non-rotating component surface. When an adjustable limit value is exceeded the devicesets to alarm via a switching contact. In addition the measured value is transmitted as a current signal (4...20 mA) to the process controlsystem.The easy setup via 2 radial setting rings allows quick setting of the switch point and response delay. The protective cap, which can beobtained as an option, ensures protection against tampering. The overall vibration condition of machines and plants is monitored to ISO 10816.They stand for a successful cooperation between Alfa Lavaland ifm electronic – Dieter Ebbinghaus, Global Key AccountManager Alfa Laval (ifm), Peter Blomberg, AutomationManager Core Automation Team (Alfa Laval), and MichaelSchmidt, Sales Manager (ifm Denmark)The ifm VK type vibration sensor is directly screwed intothe housing to monitor vibrationscondition-based maintenance. Maintenance can be planned andsudden machine failure is effectively prevented.Successful cooperationPeter Blomberg says, “ifm has high quality products. I like towork with ifm as a medium-sized company. When you ask forsomething, you get something. An example of this are the specificdevices which were adapted to meet our requirements for themeasuring and temperature range.”It’s a successful cooperation between two global players –providing good vibrations all along the line.For more information,visit www.ifm.com.12-13:Layout 1 21/2/14 12:54 Page 2We’re hoping this fresh, new andexciting look will encourage newcustomers to check out the wide range ofequipment we can offer.”14 Food & Drink Internationalwww.fdiforum.netMOODY PROCESS EQUIPMENTMoody ProcessEquipment launchnew websiteNew and refurbished equipmentspecialists, Moody Process Equipment,have given their website a makeover -with improved functionality, design andnavigation. The new website can be found atwww.moodyprocessequipment.co.uk Kerry Piper, Internal SalesCoordinator, says, “The new design isgreat and we have already had a greatresponse from our loyal customer base.To make an enquiry, or if you wish to sell your surplus equipment,contact Kerry Piper on 07970 945 637 orkerry.piper@moodyplc.com – or visit the new website atwww.moodyprocessequipment.co.uk.Part of the Moody group ofcompanies, Moody Process Equipmenthave been supplying new and usedequipment to the food, dairy, beverage,brewery, pharmaceutical, ice cream, andchemical industries for over 35 years.Moody Process Equipment havedeveloped an excellent reputation forproviding good quality new and usedequipment such as homogenisers, tanks,separators, heat exchangers pumps andvalves.Serving the food, dairy, beverage, brewery, ice cream, pharmaceutical industries for over 35 years. Supplying new and refurbished equipment such as: Homogenisers Heat Exchangers Pumps/Valves Tanks Separators T: 01777 712110 E: kerry.piper@moodyplc.com www.moodyprocessequipment.co.uk Moody Direct Spares & Service is the UK’s first choice for process spare parts including pumps, valves, seals, gaskets, fillers & fittings.We represent recognised brands such as Alfa Laval, APV, GEA, Realm, Tetra Pak and many more! We offer servicing maintenance contracts include Plate Heat Exchanger integrity testing.T: 0800 666 397 E: melanie.wilson@moodyplc.com www.moodydirect.co.uk Process Equipment & Spares14:Layout 1 21/2/14 12:10 Page 1At Birmingham’s NEC from 24-26 March,sustainability tops the agenda at Foodexand Food & Drink Expo, incorporatingFarm Shop & Deli Show. Covering grocery,wholesale, foodservice, convenience,packaging, processing and logistics, theshows offer visitors a 360° perspective onwhat sustainability in the food and drinkindustry looks like today and what’s instore for the future. Foodex championssustainable processingpackaging and logisticsSustainability is one of the key themes forFoodex 2014, the UK’s premier tradeevent for the food and drink processing,packaging and logistics industries. A new ‘Sustainability Zone’will showcasethe latest innovations to help improvewaste, energy efficiency, environmentalmanagement and steps on how to reduceyour carbon footprint. Advice will beavailable for individuals and companiesacross the whole industry thanks toinvolvement from trade associations likethe Anaerobic Digestion and Biogas TradeAssociation (ADBA) and sessions from keyindustry experts like Richard Gueterbock,Managing Director for Clearfleu.The issue is also put into focus duringsessions on Centre Stage– the show’sinteractive seminar theatre. Addressing supply chain managementissues, the Horsemeat one year on: couldit happen again? live debate will seespeakers including Mark Driscoll, head offood at Forum for The Future, Nick Allen,English Beef and Lamb Executive SectorDirector, Lord Rooker, former Chairman forthe Food Standards Agency and Terry Jones,Communications Director at the Food &Drink Federation, discuss the fallout fromthe scandal and assess whether they thinkthe industry has cleaned up its act or isstill vulnerable to similar issues. The Chartered Institute of Logistics andTransport (CILT) Food Logistics,Environment & Sustainability Forums willalso offer masterclasses delivered byindustry experts who will present bestpractice in supply chain, waste, energyand packaging. A live panel debate willalso give delegates the opportunity to quiz‘masterclass’ speakers and be involved ina lively debate on the future trends forfood supply chains. And if that’s not enough, visitors can hearthe latest on renewable energy. In ‘OnsiteRenewable Energy Solutions’ attendeeswill learn how anaerobic digestion canimprove efficiencies, as well as makeprocessing ‘greener’; while anothersession will provide ‘An Overview ofRenewable Energy in the Food and DrinkIndustry’ with speakers from acrossdifferent sectors offering their views on howmanufacturers can make changes today. Focussing on the consumerat Food & Drink ExpoConsumers are far more discerning abouttheir food and drink choices than theywere a decade ago. Provenance –evoking authenticity, responsible sourcingand local produce – plays a much biggerrole in the decision making process. AtFood & Drink Expo, incorporating FarmShop & Deli Show, a wealth of productsthat appeal to these eco-consciousconsumers will be on show. In recognition of this growing desire to buylocal, Food & Drink Expo is hosting aRegional Quarterwhere the mostexciting and up-and-coming brands fromthe UK’s larder will be available for retailersinterested in boosting their regional offering. The North West, Anglia, South East, Heartof England Fine Foods, Yorkshire andNorth East, South West, Welsh AssemblyGovernment, Taste of Cork, NorthernIreland Naturally and Scotland will all bebringing suppliers, championing the bestof British food and drink. From functional drinks to boost yourmood, vegetarian sausages and delicioushandmade soups to healthy ready meals,traditional ciders and handcrafted bakedgoods, quality produce will abound in theRegional Quarter. The Brainfood Factorywill also putsustainability at the top of the agenda.Packed full of masterclasses, interviews,panel debates and product innovations,the seminar theatre will play host to anexciting selection of the UK’s most wellrespected names. Make 2014 the yearof sustainable foodand drink produce Local, sustainable and authentic are just some of the buzzwords that will continue to shape the food anddrink industry in years to come. Rocked by scandals over supply chain management and increasinglyconcerned about food miles, animal welfare and traceability, more and more consumers are on the look-out for locally sourced, responsibly processed food and drink produce. BIRMINGHAM'S NEC - 24-26 MARCH 2014THE UK SHOW FOR PROCESSING,PACKAGING AND LOGISTICSCo-located with:Register free now atfoodex.co.ukBy registering for Foodex, you will also gain free entry into Food & Drink Expo, Farm Shop & Deli Show and National Convenience Show.This is a trade event. No under 16s will be permitted.@foodex #FDX2014 foodex.com/LinkedIn15:Layout 1 21/2/14 12:05 Page 1Mercedes-Benz Used 1:Checked inside out - guaranteed.Approved Used Vans & Services from Mercedes-Benz.Quality Seal?All really good vans boast the three-pointed star. The best used ones get a special seal of approval as well: The Mercedes-Benz Used 1 Quality Seal stands for quality in every detail, for an exclusive range of additional services and for attractive terms and conditions.Change your vehicle now – it’s easy and risk–free – to a van with a Mercedes-Benz used vehicle warranty.www.mercedes-benz.co.uk/vans16:Layout 1 21/2/14 12:06 Page 1Food & Drink International 17www.fdiforum.netIMPORT AND EXPORTRegions like China and India, alongwith smaller locales like Malaysia, areexperiencing somewhat of an economicchange. With a growing populationoverall and rapid economic growth ingeneral, food and drink manufacturers,processors and experts have had thechance to let their abilities be showcasedto great success. The westernisation ofwork models, for example, means thatextended working hours have fuelled arise in convenience foods and less time forpreparing food in traditional ways. Thishas led not only to successes in areas likefast food and convenience food and drinkconsumption, but also a taste for westernfoods.Whereas the west demands spices andunusual, more exotic tastes, the demandfor fast food and similarly indulgent foodsmeans a growing market. For example, themarket for fast food chain restaurants in2013 was estimated to be $2.5 billion andis set to grow to as much as $8 billion by2020.However, this success does comefraught with problems. The biggest, itseems, is food security. It is predicted thatthe rising middle class will spur consumerdemand with middle class householdswanting more and more goods andservices including food. Consumer expenditure on food fromemerging and developing economies roseby 4.6% annually in real terms over the2007-12 period, compared to theaverage global increase of 2.8%per year during the sameperiod.Demand for food is far outpacingsupplies, leading to food shortages inmany countries and causing a rise in foodprices. As India, China and similarlychanging countries expand, this will nodoubt become more of a problem.Food security issues will be exacerbatedby rapid urbanisation and deforestation,putting added pressure on water andenergy resources. In Asianeconomies particularly, increasingurban populations lead topressures on governmentsto curb food price rises,underminingincentives to increase food production. So what does this mean for food anddrink companies seeking to enter themarket? With tastes needing to beidentified, it’s perhaps wise to look towhat is already successful, but with foodimports rising around 15% annually, nowseems to be the time to look into it. TheRise of the globalmiddle classIt is often said that there is a growing middle class across the world, with a more westernised view of daily life. Foodand drink companies have been among the first to latch onto this, but what does the future hold?18 Snack foods arebecoming more of apopular option in the east,something whichestablished brands in thewest could takeadvantage of.PHOTO: SHUTTERSTOCK.COM/NATTIKA17-19:Layout 1 21/2/14 12:33 Page 118 Food & Drink Internationalwww.fdiforum.netdairy industry is one that has seen a hugeboost, especially powdered milk. Since acrisis in 2008, the price has risendramatically over concerns about security,so these days it dominates around 80% ofthe market. Expensive tastes are also seeingproducts like Scottish and Irish Whiskeysperforming particularly well in China,India and the rest of Asia. With no realhistory in distilling in the traditional wayin this area, the middle classes seek outrare blends as a matter of status. See alsowine, which has seen the likes ofBordeaux in France being invaded bywealthy eastern investors and their new,expensive tastes. Wine producers who canintroduce new styles or previouslyunconsidered producing regions will nodoubt capture the imagination of this newbreed of wine connoisseur. Routes to marketGlobal consumer brands are recognisingnew opportunities in emerging marketslike those talked about above, but in orderto make an impact, there are three criticalfactors that will determine sustainablesuccess according to Alice Spencer,analyst at Brand Union. Alice suggests that multinational brandsoften make sweeping generalisationsabout consumers in emerging markets likethe middle classes in previously poorcountries, but a one-size-fits-all approachmust be avoided if brands are to thrive innew environments. In order to remain relevant to thediffering needs of these new consumergroups brands must adapt to provideproducts that continue to engage - makingsure that they don’t take advantage of thetrust these new consumers invest inbrands with western heritage. Brandsneed to stay true to their purpose andleverage the positive associations attachedto their cultural roots, while ensuring thatthey provide a relevant experience for newconsumers.The three ways to enable brandingworks to companies’ advantages are trust,adaptation and innovation. Alice says, “A higher quality isgenerally associated in goods from theWest, and brands should ensure that theytake advantage of this trust. Theimmediate needs of consumers inemerging markets differ to those ofemerged market consumers. Where inmature markets, consumers placeimportance on company values andcorporate social responsibility, emergingmarket consumers have more utilitarianneeds such as clean, safe, non-contaminated products. “As a result of differing consumerexpectations, brands can speak toconsumers on multiple levels of trust, theyjust need to ensure they find the rightlevel in order to effectively engage witheach target market. “The idea of building a trusted andcaptivating brand story, will resonate withemerging market consumers. Central tothis is finding the right balance betweenretaining aspirational and trusted brandequities whilst also creating a product thatIn order to remain relevant to thediffering needs of these new consumergroups brands must adapt to provideproducts that continue to engageIn order to remain relevant to thediffering needs of these new consumergroups brands must adapt to provideproducts that continue to engage17-19:Layout 1 21/2/14 12:33 Page 2Food & Drink International 19www.fdiforum.netIMPORT AND EXPORTfits the new market’s tastes. Global brandsneed to provide experiences that areappropriate for the consumer.Adapting to the country you are tryingto enter the market of is essential in thiskind of situation. Brand adaptation ofteninvolves a small tweak to the product inorder to fit new consumer needs. Bymaking one small ingredient change,Nestle, for example, has adapted itstraditional Maggi noodles, a popularchildren’s after school snack, for theIndian market. Nestle responded to healthconscious mothers, concerned about thehigh levels of refined white flour in theoriginal recipe, by replacing the originalflour with traditional Atta flour andcreating a whole-wheat range. The Maggi Atta noodles have proved sopopular that the range has now beenextended to include vegetables. Alice explains further, “Similaradaptations have been successful inother fast growing markets. Starbuckshas successfully conquered China byadapting the drinks offered in the US toappeal to local Chinese tastes, such asgreen tea flavoured coffees. By enteringthe Chinese market at a higher pricepoint, Starbucks strongly appeals to theyoung urbanised population wherecarrying a Starbucks cup is seen as astatus symbol, a way to demonstratesophistication and the capability toafford a personal luxury. “Provenance lies at the success of thisventure as Starbucks have successfullycreated a brand experience that aligns towhat consumers expect and aspire to bepart of, whilst adapting their products forlocal tastes. It has been so successful thatit now has over five hundred outlets inthe country.”Innovation is essential wherever you areoperating, however. Brands need to stayone step ahead when it comes toinnovation by identifying gaps inemergent markets. Global brands mustleverage research and development inorder to create innovative productstailored to a particular market’s needs. As Alice explains, “Innovation can beseen in more ways than flavour and newproducts. For example, Cadbury’s hasdeveloped a chocolate with a highermelting point for warmer markets in orderto future proof its success. Mondelez, theowner of Cadbury’s, has personalised theoffer for the developing markets inreaction to the 20% increase inconfectionery sales within India. “While these brands have adapted tocater for local tastes, their brandprovenance remains the lynchpin in theirsuccess. People are willing to try newthings because of the brand name on thepackaging, but adaptation and innovationare the core components in creating brandloyalty and repeat purchases.”With such a great amount of potentialfor brands willing to put in the legwork,the east looks like a place that can reallyproduce great results for brands perhapspopular for long periods of time, in effect,giving them new life abroad. Time will tellhow much the new markets can takebefore saturation and home-grown brandsemerge as competition. More choice and the riseof convenience foodmeans India and China arebecoming more openmarkets for Westernbrands.Food security is setto become an issueas more demandmeans pressure onsupply chains andgovernance. PHOTO: SHUTTERSTOCK.COM/DANIELE CAROTENUTOPHOTO: SHUTTERSTOCK.COM/EFIRED17-19:Layout 1 21/2/14 12:34 Page 3Next >