< PreviousINTERNATIONALFood&DrinkFood&DrinkMINIMUM COST…MAXIMUM IMPACT!Plan your campaign with Food & Drink International…...your competitors are!Marketing is the vital ingredient for the success and growth of anybusiness, and we show clients how to layer their marketing to achieveevent better results. Speak to one of our experienced account executives today for advice andpackages to suit all budgets. By joining some of the biggest names in the industry you can give yourbrand the best chance of being seen by your target market.Can you afford not to? Contact us below for details of our 2018 editorial schedule Call today on +44 [0] 1472 310310 or email: s.trott@blmgroup.co.uk 04-13_Layout 1 21/11/2017 15:51 Page 7Equi’s secures Scotland-wide ASDA listing Equi’s Ice Cream, the Lanarkshire-based ice creamcompany, has significantly expanded listings with majorUK retailer Asda across all of their Scottish stores for itsDouble Cream Vanilla Ice Cream. The new listings at Asda will see Equi’s Double CreamVanilla Ice Cream being rolled out across all 39 stores inScotland. It is made with milk and double cream fromlocal dairy farms and natural Bourbon Vanilla sourcedfrom Madagascar, making it rich in flavour.Regional Buying Manager at Asda, Heather Turnbull,said: “Supporting local Scottish suppliers is an integralpart of what we strive to do at Asda and we’redelighted to continue to support Equi’s Ice Cream range across our stores.” David Equi, Managing Director of Equi’s Ice Cream, added: “Like Asda, we have always been truly committed to provenance and quality, using thevery best ingredients and sourcing locally wherever possible.” Food & Drink International 11www.fdiforum.neton the shelfA ‘Ridiculously Good’rebrand for CafédirectA new positioning has been developed forCafédirect by Family (and friends) Branding, drivenby a desire to communicate the incredible effort thecompany takes to produce delicious, high-qualityand exceedingly ethical drinks.Unlike any other coffee company, they invest 50%of their profits into the Cafédirect Producers’Foundation, which helps farmers drive up thequality of their crops and dramatically improve theirlivelihoods. To reflect the brand’s approach and to ensurecoffee lovers understood the brand’s specialdifference, a new direction, led by the philosophythat ‘only ridiculously good business can produceridiculously good coffee’ emerged. Supporting the new positioning, a dramatic newlogo and visual identity has been developed to bean inspiring symbol of aiming higher, above andbeyond the average.The redesign is designed to stand out and lookpremium on shelf – using premium cues, not ethicalones to encourage reappraisal and trial. Kellogg’s launches plant-based cereal rangeKellogg’s is releasing a range of plant-based cereals,further demonstrating the strength and longevity of thefast-growing vegan foods category.The company will put its stamp on this market spaceunder the W.K.Kellogg brand.The roll-out is being supported with an £8 million mediaspend across 2018.Kellogg’s said the five-strong range will be “completelyunique” and will offer differentiated natural flavours at an“accessible price point”.Named after company founder William K Kellogg, thenew brand was born through a focus on wholesome foodtrends and is set to drive ingredient-conscious consumersto the mainstream cereal market.“Timing of this launch is key; January is a fundamental opportunity to catch consumersadopting new, more wholesome diets and we’re well positioned with W.K.Kellogg to helpretailers do so,” said Emma Birks, W.K.Kellogg Brand Manager for the UK and Ireland.High Commissionerlaunches HeritageEdition Premium blended Scotch whisky, HighCommissioner, has unveiled a new limitededition bottle design as a celebration ofthe brand’s unique heritage.Founded in 1856 by the Bulloch family,High Commissioner was the jewel of theirwhisky wholesale business. The HighCommissioner Heritage Edition highlightsthe whisky’s history, which dates backmore than 160 years, and features alimited edition label design. The new label sees the introduction ofa burgundy colour palette to reflect thehigh quality premium product andachieve stand out. As a blend of the finest grain and maltwhisky, High Commissioner delivers asmooth taste and offers flavours of softfruits, peach, pear and chewy caramel. Itis sweet and fruity with notes of maltedbarley, overlaid with a touch of peat. ACTIPH launches UK’s first alkalineionised water ACTIPH Water has launched the UK’sfirst alkaline ionised water. Focussing on‘balance’ and ‘hydration’, ACTIPHundertakes a uniquely tailored 3 stageprocess of purifying spring water, addingelectrolytes and supercharging byionisation. This unique process creates a highlyalkaline, antioxidant water designed forthose who want to live an active lifestyleto the full. With an alkalinity of pH9.5+,ACTIPH has the highest alkaline levelavailable on the market.With bottled water sales overtakingsales of colas for the first time ever in theUK this year, water is the fastest growingbeverage category and the fastest sub-segment of water is functional watergrowing at 27.6%. Retailers can capitaliseon this trend by being early adoptersand stocking ACTIPH. Appealing to a broad consumer audience, this new water categoryenables retailers to boost their existing drinks offering across the bottledwater, health, sports and energy drinks categories, helping to drive profits. 04-13_Layout 1 21/11/2017 15:51 Page 8Food industry urged to stop antibioticusage in animalsThe Word Health Organisation (WHO)has advised farmers and the food industryto stop using antibiotics used to bolstergrowth and stymie diseases in healthyanimals.The new recommendations aim to helppreserve the effectiveness of antibiotics inhumans by reducing their unnecessary usein animals.In some countries, approximately 80% oftotal consumption of medically importantantibiotics is in the animal sector, largely for growth promotion in healthy animals.Over-use and misuse of antibiotics in animals and humans is contributing to the rising threatof antibiotic resistance.A systematic review published in The Lancet Planetary Health found that interventions thatrestrict antibiotic use in food-producing animals reduced antibiotic-resistant bacteria in these animals by up to 39%.This research directly informed the development of WHO’s new guidelines.12 Food & Drink Internationalwww.fdiforum.neton lineCloud-based platformto expedite sugarreduction effortsSweden’s Bayn Europe has developed acloud-based platform to augment the efforts offood producers to reduce sugar content intheir products.An initial prototype of SugarReduced hasbeen developed, the company said, with alaunch slated for 2020.The platform is comprised of data, labsimulation software and e-commerce functionson a cloud platform.It was designed to connect productdevelopers, marketers, purchasers andstakeholders across the food and beverageindustry to expedite market entry of sugarreduction.Bayn Europe said it provides a “one-stopshop for sugar reduction” with evidence dataand simulation program to shorten the R&Dand market launch process.It will also serve as an information hub forthe public, for discussions centred on “fromevidences to action” sugar reduction projects.Linx 10 ideal solution for growing foodbusiness The installation of a Linx 10 printer atspecialist food producer Nythe FarmKitchen is producing printed codes ofincreased quality, consistency andpermanence that meet the highstandards of the retail sector and willsupport the company on its next stageof growth.Previously Nythe Farm used handapplied labels onto a variety of pack formats indifferent materials, but the label guns were unreliable, placement was inaccurate and the lackof quality detracted from the overall appearance of the packaging.The Linx 10 is able to print a high-quality, permanent two line code comprising price and useby date, operating up to five hours a day, four days a week. The non-contact printing methodmeans it can easily print onto all the different pack types and shapes, and its compact designand light weight enable the printer to be moved and positioned wherever it is needed. Acquisitive Nestlé takes charge ofChameleon Cold-BrewNestlé USA has acquiredChameleon Cold-Brew for anundisclosed amount.Founded in 2010, Austin-basedChameleon provides premium craftedcoffee which, it claims, is “sourcedconsciously and grown sustainably”.Chameleon’s current portfolioconsists of multi-serve concentratesand single-serve RTD products, twosegments that account for 18% of the$2.5 billion in-home coffee category.Its products are currently stockedat Whole Foods, Target and Safeway,among others.“Partnering with a world-class company like Nestlé will give us theopportunity to do so on a bigger platform,” said Chameleon co-founderand CEO Chris Campbell.This is the latest in Nestlé’s acquisitive streak that saw it pick upCalifornian specialist coffee roaster and retailer Blue Bottle Coffee inSeptember.With Chameleon on side, Nestlé hopes to expand its access to the coldbrew category.Production resumes atbeleaguered 2 Sisters plantThe West Bromwichplant of poultry giant 2Sisters Food Group hasresumed productionafter hygieneallegations haltedoperations.An investigationspearheaded by TheGuardian and ITV inOctober uncovered anumber of food safetyand hygiene issues at the plant which supplies major supermarketsacross the UK.The plant has now been reopened after 2 Sisters retrained its staffwith food safety and quality management systems overseen by theFood Standards Agency.“Following the re-training programme carried out by 2 Sisters at itsWest Bromwich site, we can confirm we will begin to receive ordersfrom the site again in the coming days,” said a Tesco spokesperson.Marks & Spencer and Aldi have both confirmed they too will betaking stock from the factory, thought Sainsbury’s said it had noplans to resume supply.SHUTTERSTOCK/AFRICA STUDIOSHUTTERSTOCK/BUDIMIR JEVTIC©CHAMELEON COLD-BREWSHUTTERSTOCK/ALEXANDER RATHS04-13_Layout 1 21/11/2017 15:51 Page 9Food & Drink International 13www.fdiforum.netappointmentsNeedham Coding appoints newInkjet Systems ManagerFollowing theimplementation ofseveral growthinitiatives includingthe recent launchof its own brand‘N’ series ofcontinuous inkjetprinters, NeedhamCoding – part ofThe NeedhamGroup – haspromoted long-standing employeePhil Mosley toInkjet Systems Manager.Prior to taking up his new role, Phil spent over 13 years as NeedhamCoding’s Technical Sales Engineer responsible for the demonstration,installation, servicing and repair of the company’s wide range of highperformance industrial thermal and continuous inkjet coding systems. In fact, Phil has worked with inkjet technology for most of his 23year career, including six years at Rethink where he serviced inkjetprinters.Managing Director Aled Ellis said: “We are delighted to promote Philto this pivotal position. As our inkjet coding expert, he will have apositive impact on the team and help ensure that customers continueto receive the high levels of service delivery they have come to expectof Needham Coding.”New sales managers forSCHOTT UKSCHOTT UK hasappointed Sales ManagerJacob Wrigglesworth as theUK representative for itsrange of glass doors forrefrigeration and freezercabinets – Termofrost® Jacob began his career inGermany managing anumber of internationalaccounts for a subsidiary ofHyundai. He then returnedto the UK and beganworking for a Germanmanufacturer of vehiclevaleting solutions in abusiness developmentcapacity. SCHOTT are excited for Jacob to bring his experience to his newrole within the UK team and meet the demands of this growingmarket.Don’t forgetyou can now readFood & Drink International Digital Editionsnow available on iPad & iPhonewww.fdiforum.netIdeal for those who spendtime away fromthe officeonthego!To advertise yourservices in Food & DrinkInternational contact us on01472 31030204-13_Layout 1 21/11/2017 15:51 Page 1014 Food & Drink Internationalwww.fdiforum.netIMPORT AND EXPORTIn Australia © shutterstock/amophoto_auAfter being hailed the world’s largest exporter of red meat,it’s evident that there’s more to Australia’s food industry than“shrimp on the Barbie”. 14-17_Layout 1 21/11/2017 15:54 Page 1Food & Drink International 15www.fdiforum.netIMPORT AND EXPORTWith its vast land mass and relatively lowpopulous – 24.13 million, according to the WorldBank – Australia is a unique player on the worldstage. Its strong food heritage coupled with itsgeographic neighbours in Indonesia andThailand has culminated in a vibrant and highlysort-after national food fusion of culinary skilland flavour. And its wide open land mass hasenabled a world-leading agricultural industry toemerge. In what is the first-ever snapshot of the valueof the red meat industry to Australia’s economyand community, the nation’s Red Meat AdvisoryCouncil reported that as well as being thebiggest supplier of red meat in the world,Australians themselves eat more red meat thananyone else around the globe. This despite itspopulation size which is in stark comparison to,say, China, which at only around 2 million squarekilometres larger boasts a populace of 1.379billion. Yet even with this enormousconcentration of people, and a wideningconsumer class with a growing hunger for redmeat, it’s Australia that still comes out on top. In 2016, Australia was the largest exporter ofbeef and the second largest exporter of sheepmeat, trumping even its neighbour New Zealandwhich is famed for its flocks. Far from cateringto the 100 countries it currently exports to, thenation is also responsible for meeting thecarnivorous demand from its own people.Australians are among the most voraciousconsumers of red meat in the world, eating fourtimes the average amount of beef and astaggering six times the amount of sheep meatcompared to the global average. Indeed, manyhave dubbed the country the “meat-eatingcapital of the world” and for good reason. This red meat industry is a support column forthe nation’s economic success. “No industry has amore important place in society than an industrythat feeds its people and sustains and improvestheir way of life,” says Don Mackay, IndependentChair of the Red Meat Advisory Council (RMAC). To put this in economic context, the nation’sred meat industry has achieved turnover growthof 11 per cent, contributed $18 billion toAustralian GDP and sustained over 400,000(direct and indirect) jobs. To put it another way,the industry accounts for almost a quarter of thecountry’s agrifood jobs. 16 Á14-17_Layout 1 21/11/2017 15:54 Page 216 Food & Drink Internationalwww.fdiforum.netIMPORT AND EXPORTThe RMAC report found that thevalue of Australian red meat andlivestock exports rose by almost $6billion over the past five years from$9.2 billion in 2011-12 to $15.1 billion in2015-16. It also identified new marketsthat have risen up and enjoyed success,with the particular example of goatmeat cited. Outside of Indian andCaribbean markets, goat meat isconsidered something of a nicheindustry. However, it has enjoyed asignificant boom of late with Australialeading the charge and becoming aforemost supplier of global goat meat.In 2016 alone, it exported over 27,000tonnes of goat. As well as seizingopportunities tocapitalise on growingglobal hunger for redmeat, both common andotherwise, Australia hasalso been quick to tapdeveloping new markets. Ithas most recently securedaccess to Peru, one of LatinAmerica’s fastest-growing economies,via the signing of the Peru-AustraliaFree Trade Agreement (PAFTA). As amajor food importer, boasting $6 billionof imported agricultural goods lastyear, securing this access is a majorcoup. Through this important agreement, anumber of the country’s keystoneagricultural commodities will gain entryto Peru, chief among them being beefand sheep meat. The deal eliminatesalmost all of the tariffs that currentlyplague Australian exporters. In terms ofbeef cuts, tariffs of up to 17 per centwill be eliminated within five years,giving Australian beef farmers duty-freeaccess to Peru at the same time as USfarmers, ensuring competitiveness.Tariffs on sheep meat, on the otherhand, up to 9 per cent will beeliminated. “The export deal will generateeconomic growth and Australianjobs for decades to come,” saidPrime Minister Malcolm Turnbull ina statement. By fostering new trade dealsand nurturing existing marketsalongside its savvy attention toemerging trends, Australia is setto retain its premier position asthe world’s biggestexporter of beef and thesecond in sheep meatand continue to satiatethe nation’s legendaryhunger for all things redmeat.© shutterstock/kafacarix© shutterstock/Per Bengtsson14-17_Layout 1 21/11/2017 15:54 Page 3Brexit can be both a threat and an opportunity. Either way you’ll need to build your non-EU business more urgently than ever before.That means large amounts of more complex: Export documents Shipping procedures Price & cost calculations Shipment administrationHow well-equipped are you for dealing with this challenge?If you don’t have the right software in place, it’s not going to be easy.Exportmaster has modules for every aspect and time-consuming jobs head-on.Whatever happens out there, our range of packages and modules will help you handle your export business in a calm and professional manner. Your clients will notice the difference.Get in touch now for information or to arrange to see a demonstration.BREXIT – Stormy waters ahead?Bring Exportmaster software on board and get serious about overseas sales export documentation packageThe complete management and adminpackage for export sales and shipping.The total business package for exporttraders and intermediaries.Call: 020 8681 2321www.exportmaster.co.uk14-17_Layout 1 21/11/2017 15:54 Page 4WAREHOUSING OPTIMISATION18 Food & Drink Internationalwww.fdiforum.netInternal pressures, customer demandand an ever-complex regulatorylabyrinth to navigate have culminated inan intense, fast-moving food industry.This landscape leaves little to error, andwith products wanted on shelves asquickly and efficiently as possible –especially this time of year –warehouses have had to evolve to pickup the slack, take up the strain andmeet demand. Advances in technologysuch as artificial intelligence andautomation have enabled warehouseowners and users to take charge oftheir space, and pass the time and costsavings on down the supply chain. Although many of theseadvancements prioritise physicalchanges, be them automated packingarms, conveyor systems or forklifts,these technologies would be mere setdecoration without equally advancedsoftware governing their guidance,function and output. Creating a safer,more informed and efficient warehousemeans nurturing the symbiosis betweensoftware and hardware.“The industry as a whole is facingpressures to meet increasing consumerdemands and make supply chainsleaner and more cost effective andefficient use of warehousing cancontribute greatly to this,” says MathewDownes, IT Director at Fowler Welch.“One of the main ways we are able tohelp our customers run a more efficientsupply chain is through the intelligentuse of information.”The rise in ecommerce – for food,consumer goods and electronics – hassupercharged the logistics industry. AsDownes puts it, “The retail landscape isshifting as retailers are offeringincreasingly quick delivery and as aresult we are typically finding thatorders are coming in with much quickerturnaround times as companies want tohold less stock, which requires fasterdecision making.”He adds: “This means theconventional method of a productionplan being delivered daily as a forecastjust won’t work anymore. Any mis-matching between orders andproduction creates wastage whichsimply can’t happen when working tosuch tight margins. Because of thesechanges, customers are keen to receivedetailed information and real-time viewson orders and stock holding as we fitinto their supply chain.” But what does all this mean inpractice? Downes explains: “A recentexample of this was when a largercustomer wanted to reduce their out ofstock levels. We listened to their needsand responded by providing them witha series of snapshots at specific pointsin time to deliver an order profile of thestock we had received and picked. Thisallowed them to cross-reference theirdata and identify the ‘weak links’ attheir end of the supply chain, workingout which products weren’t getting tous on time and why.“Data sharing in this way is crucial inbuilding our relationships withcustomers through transparency, butalso allows us to understand theiroperation and their goals.”AI, Automation and the dawningof warehouse 2.0.For all the advancements automationhas ushered into the modernwarehouse, there still remains a heavyreliance on human workers. Indeed, itcan be difficult to imagine a facility runWarehouse 2.0.A better connected, more efficient warehouse isbecoming reality through the use of automatedsystems and a growing reliance on artificialintelligence. These solutions are dependent onadvanced software, meaning the key to a morestreamlined space is through applied information. 18-21_Layout 1 21/11/2017 15:56 Page 1Food & Drink International 19www.fdiforum.netentirely by a robot workforce, thoughthat’s the logical conclusion forconcepts such as industry 4.0. and theInternet of Things. Both are stillamorphous in as much as there’s noclearly defined definition or roadmap,but there have been innovationsushering in hitherto untappedautomation in the warehouseenvironment. One such example comes from acoalition of scientists who aredeveloping fleets of autonomous self-optimising forklift trucks which, theyclaim, can operate safely alongside theirhuman co-workers. Though a workforce made up entirelyof robot workers is probably some wayoff, bridging the gap with solutions thatutilise the best of both camps seems a© shutterstock/Dmitry Kalinovsky20 Á© shutterstock/MOLPIX18-21_Layout 1 21/11/2017 15:57 Page 2Next >