< Previous40 Food & Drink Internationalwww.fdiforum.netFLAVOURING AND COLOURINGThe role of flavours and colours infood and drink has perhapsundergone more changes in the pastfew decades than anything else in theindustry – and it’s mostly been drivenby consumer demand. The consumerhas become a much more intelligentcreature as of late, less prone toimpulse purchases based uponbrightly coloured packaging, andmore concerned with health benefits,E-numbers and the welfare of anyanimals involved. This has had aprofound effect on the ingredientsmarket as a whole. And those whohave adapted to this trend haveflourished from it.Yet despite the value consumersplace on natural, high qualityingredients, they still won’t purchaseproducts that don’t offer the flavoursand tastes they’re used to. Those of acertain age still shudder at thethought of Coca-Cola’s disastrousattempt to change their recipe in theeighties, which remains the goldstandard for ill-advised revamps andrelaunches. Fortunately, it’s nowpossible to make changes to recipeswithout removing everything peoplelike about the products in the firstplace.The colouring industry is no lessrobust in this regard. Following on-going efforts to reduce the amountof food waste within supermarkets,there was a campaign run to informconsumers that products that are notthe accepted shape, or are slightlypast the sell-by date, are stillconsumable and fully healthy. Thecampaign saw some success, with anumber of well-known chainsactually stocking dedicated “out-of-shape” produce, including wonkybananas and uneven cucumbers.Fantastic news for the farmingindustry, as they are now less likely tohave a large proportion of theirsupplies thrown away.What did not see success however,was the tangential campaign topromote food products that were notas colourful. No matter the shape, or42 ÁThebalanceConsumers are demanding less artificial ingredients,more healthy options – yet no compromises on taste,colour or texture. How are manufacturers to cope? perfect40-43_Layout 1 18/12/2017 16:21 Page 1Food & Drink International 41www.fdiforum.netFLAVOURING AND COLOURING© Shutterstock/Gayvoronskaya_Yana40-43_Layout 1 18/12/2017 16:21 Page 242 Food & Drink Internationalwww.fdiforum.netFLAVOURING AND COLOURINGthe assurances behind it, retailersfound great difficulty in convincingconsumers to purchase finishedproducts that were less brightlycoloured, or in some cases – were notthe accepted colour. A particularexample was fresh salmon, whichcontinued to sell more effectivelywhere food colouring was used tocreate an even tone amongst theproducts on offer.It could be hypocritical thatconsumers desire healthier produceand more transparency when itcomes to ingredients. But that at thesame time, are completely unwillingto compromise on taste, colour oreven texture. Simply put however,that is the nature of the consumer,and it is unlikely to change. What canchange however are companiescatering to these markets, who arerapidly adapting and researching newand innovative ways to meet thedemands put forth by customers, nomatter how complex. After all, as theChinese proverb says – crisis andopportunity are the same word. Natural sweeteners, research intoplant-based extracts, even looking athigh-protein ingredients such asinsects (with limited success currentlyin the west). Ingredients companiesare doing what they can to tap intothe growing market, while movingaway from areas that are trendingnegatively at the moment. Artificialflavours and colours, ingredients withtoo much sugar content – research isconsistently showing us that thesecan have health implications, fromobesity to high blood pressure,through to – in some rare cases –carcinogenics. It’s not all about the risks to healthhowever, and many manufacturershave started to expand and diversifytheir ingredients to cater for increasesin customer taste. Simply put, theconsumer industry has never been asdiverse as it is now, with many peopleactively looking for new and exciting© Shutterstock/India Picture40-43_Layout 1 18/12/2017 16:21 Page 3Food & Drink International 43www.fdiforum.netFLAVOURING AND COLOURINGtaste experiences – particularly those which comefrom different cultures. This has led to a boom in the import and exportindustry, as ingredients suppliers seek to extend theirstock to cater for such foreign power foods asFreekah, amaranth, buckwheat, kamut and teff. Manyof these have been staple parts of the human diet intheir own regions, but failed to take off internationally.Not the case now however, as they have each seensuccess in the UK market, as well as further afield – asuccess story that mirrors those of more well-knownproducts such as quinoa. Flavours, colouring and ingredients remains one ofthe most free-flowing parts of the food and drinksupply chain, despite that they will likely always remainintegral to manufacturing. Consumers have not yetadapted to accept food that looks different to ourperceived perfect food, now are they willing to acceptany compromises when it comes to taste.As always, it will be up to suppliers andmanufacturers to find the correct balance© Shutterstock/Sergey Novikovwww.ndc.comMaking Light WorkThe MM710e on-line gauge and InfraLab at-line analyzer deliver Directly measure Degree of Bake or Surface Brownness Imitate the human eye for changes in colour Mitigate Acylamide formationAccurate. Our gauges can tell you with the highest accuracyStand 009How Brown are Your Snacks?How Brown are Your Snacks?40-43_Layout 1 18/12/2017 16:21 Page 444 Food & Drink Internationalwww.fdiforum.netFRUIT LOGISTICAPackaging Automation Packaging Automation will be exhibiting the latest patented innovativetechnology in high speed tray sealing specifically designed for packing allvarieties of fruit and vegetables.On display will be the flexible, fully electric SL4 Motion tray sealer which isjust one machine in Packaging Automation’s portfolio that incorporatespatented motion control technology. Other products boasting the sametechnology include the Revolution and Revolution XL machines.The development of this ‘motion’ technology means trays can be sealed at ahigher cycle rate to any comparative machine on the market. Cycle speeds ofup to 22 cycles per minute can be achieved in a single lane format. These highspeeds are now being demanded by customers and especially the producemarket where the use of tray sealing has increased dramatically in the last 12months. All of PA’s tray sealing machines have the flexibility to offer all seal formatsincluding atmospheric, gas flushing and skin packing.Tel: +44(0) 1565 756555 Web: www.pal.co.uk Email: sales@pal.co.ukStand: A-09Fruit Logistica covers every single sector of the freshproduce industry and provides a complete picture of thelatest innovations, products and services at every link in theinternational supply chain, thereby offering superbnetworking and contract opportunities to the key decision-makers in every sector of the industry. A slew of exciting and informative events will be takingplace through the event, with the Fresh Produce Forum andFuture Lab among the most highly anticipated. The latterpromises a range of topics exploring the biggest issuesFruit Logistica 2018Fruit Logistica is the world’s leadinginternational trade fair for fresh producemarketing. Held annually in Berlin, it is thetraditional marker of the New Year for thefresh produce industry, bringing togethermore than 3,000 exhibitors from 84countries and over 76,000 trade visitorsfrom 130 countries.44-45_Layout 1 18/12/2017 09:33 Page 1Food & Drink International 45www.fdiforum.netFRUIT LOGISTICA VISIT US AT FRUIT LOGISTICA / 7-9 FEB. 2018 / BOOTH 5.2/D02MAXIPACK®MAXIPACK®MAXIPACK®FORMIPACK®MAXIPACK®MAXIPACK®MAXIPACK®MAXIPACK®MAXIPACK®Tel. 01304 840 581 - www.sharpakaylesham.comINNOVATIVE PACKAGING SOLUTIONSNEWTASTERCORNERSEALABLEDISTRIPACK®NEXPAN®DISTRIPACK®facing the industry, including ‘Consistency instead ofalternation’, ‘Smart Quality check’ and ‘Getting to the rootsof quality’ among others. A dedicated Logistics Hub andTech Stage will also ensure all corners of the supply chainare covered, innovation is high and no stone is left unturned.The event is also well positioned to take stock of theindustry’s future. For example, the global fresh producebusiness is dramatically changing, because it is becoming farmore interconnected than ever before. New links betweensources and markets and cropping up in various parts of theworld adding a new level of complexity to an already intricateand international trade network. It’s little wonder, then, thatso many exhibitors have already signed up to Fruit Logistica. One of the key reasons for visiting is to stay abreast of thecompetition and get to grips in predicting future trends, asFruit Logistica Global Brand Manager Wilfriend Wollboldexplains: “As consumers become more interested in eatinghealthily, fresh produce suppliers and their service providershave an enormous opportunity to satisfy that demand. To doso, however, they must show that they can offer buyers tasty,high-quality products that are also convenient, safe, readilyavailable and, in many cases, sourced ethically andsustainably. Fruit Logistica is the best place to that by far.”For more information, and to book tickets,visit www.fruitlogistica.de/en,email fruitlogistica@messe-berlin.de or get involvedon Twitter @FRUIT_LOGISTICA.FruitLogistica2018 takes placebetween 7 – 9February atMesse Berlin44-45_Layout 1 18/12/2017 09:33 Page 2Origin Green, Ireland’s national food and drink sustainability programme is our commitment to a safe, secure food supply far into the future. Central to Origin Green, is the Sustainable Dairy Assurance Scheme (SDAS), the first national dairy scheme of its kind, an independently verifi ed and internationally accredited programme. Ireland’s temperate climate, abundant rainfall and tradition of family farming have resulted in a grass-fed system with cows grazing outdoors 24 hours a day up to 300 days a year. Ireland’s dairy farmers participate in the SDAS programme, where consistent audits and continuous improvement ensure a sustainable supply of quality milk. Visit the Origin Green Ireland stand (Hall 1)at Gulfood, Dubai, to fi nd out more. The world’s fi rst national food sustainability programmeIreland’s dairy industry. Your sustainable source.OriginGreen.ie/GCC46-49_Layout 1 18/12/2017 09:35 Page 1Food & Drink International 47www.fdiforum.netGULFOODFollowing a record 2017 edition thatwelcomed over 97,000 visitors across 1million square feet of exhibition space,Gulfood returns for its 23rd edition. As the global food and beveragecommunity gear up for this principalopportunity to source the latest andbest products at the best price, Gulfoodis promising a wave of new innovationsand services to reflect changes inconsumer demand.The fully booked-out event will onceagain welcome more than 5,000exhibitors showcasing products acrosseight primary market sectors. The WorldFood category will feature 120 countrypavilions carrying a raft of authentic,niche and natural products that cater toa consumer shift towards food that istraceable by origin and source. Thelatest World Food additions are Estonia,Serbia and Slovak Republic.Maintaining a tight focus on diversity,this year’s event will feature aNewcomers Exhibition Loungeshowcasing trend-driven products thathave never been previously available inthe MENA region. This brand newtrading opportunity will run parallel withan Innovation and New Products Zone© Philip Lange / Shutterstock.comGulfood 2018Taking placebetween 18-22February at theDubai World TradeCentre, Gulfood2018 is yourgateway to newfood business inestablished, evolvingand emergingmarkets.49 Á46-49_Layout 1 18/12/2017 09:35 Page 2ORGANISED BYOFFICIAL TRAVELPARTNEROFFICIAL COURIERHANDLEROFFICIAL AIRLINE PARTNERBIG ON TRADE.GULFOOD. TASTES. TRENDS. TRADE.18 - 22 February 2018Dubai World Trade CentreREGISTER YOUR INTEREST ATWWW.GULFOOD.COM46-49_Layout 1 18/12/2017 09:35 Page 3Food & Drink International 49www.fdiforum.netGULFOODspotlighting the mostsuccessful and relevantmarket entries that havenever previously launched inthe MENA region. In total, buyers can lookforward to meeting more than1,000 new-to-show food and beverageproducers that have been hand-selected todeliver greater volumes of consumer –oriented products. These include health andwellness categories such as organic and sugarfree plus third-wave coffee varieties and newtaste and texture innovations across theboard.Gulfood Innovation Awards finalists will alsoform an integral part of the Innovation Zoneshowcase, with 2018 Award winners beingannounced during the prestigious annualAwards ceremony. Additional networkingfeatures include a series of governmentaccredited fringe seminars runningthroughout the exhibition plus live pitchdemonstrations from some the most excitingglobal start-ups on the scene.For more information, and to booktickets, visit www.gulfood.com.© Maksym Poriechkin / Shutterstock.comJoin theconversation onTwitter@Gulfood© Maksym Poriechkin / Shutterstock.com46-49_Layout 1 18/12/2017 09:35 Page 4Next >