McDonald’s Corporation is advancing its use of data and technology across three main areas: improving restaurant operations, engaging loyal customers, and upgrading employee systems. The company has partnered with Google to implement cloud-based computing systems within hundreds of US restaurants, with further international rollout underway. This technology aims to enhance food quality, customer experience, staff efficiency, and reduce operational costs.
Digital initiatives focus on increasing personalisation, convenience, and value for customers, particularly through loyalty programs. McDonald’s aims to reach 250 million active loyalty users within a 90-day period by the end of 2027. As of mid-2025, the program reports over 185 million active users across 60 markets. Data indicates that customers enrolled in the loyalty program significantly increase their visit frequency.
Geofencing technology has been introduced in multiple markets to optimise order preparation timing, cutting wait times for food pickup in the US by over 50%. This “ready on arrival” system is now active in five of McDonald’s top six markets, with plans to complete deployment within the year.
The company is replacing numerous legacy IT systems with standardised global platforms to boost employee productivity. New finance and human resources management systems are also being introduced. Additionally, Internet of Things (IoT) technology is deployed to monitor equipment, allowing proactive maintenance before failures occur.
In its second quarter ending June 30, McDonald’s reported net income of $2.25 billion, an 11% increase year-over-year. Revenues rose 5% to $6.84 billion, supported by a 3.8% increase in comparable restaurant sales.